welter on Warpcast

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welter pfp

you have $25,000 you're a b2b saas business at $32k mrr and you want to get to $80k mrr all of your current customers have been acquired organically through your x/twitter personal brand how would you spend the $25,000 to get more customers?

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phil pfp

Isn’t your product designed to create viral ads on TikTok? Shouldn’t you be using your product to bootstrap marketing? Also, referral bonuses

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@jonathancolton

I would create an ICP (ideal customer profile) based on your existing customer base. They're buying for a reason, reel.farm does a job that they need doing; it's not just features. If you speak with your existing customers and do some customer discovery, there's an unlock in there as to why they're buying. Once you understand this, you'll be able to market real.farm with confidence. I wouldn't spend a dollar until you know why they buy and how you can reach them on X.

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Warpmaster General

Get a booth at every conference that has my target customer in attendance. $25K could support about 2 majors, or 4 minors. In over a decade of b2b saasing, conferences were the only thing that moved the needle.

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Joshua Fisher ⌐◨-◨ pfp

Joshua Fisher ⌐◨-◨

@joshuafisher.eth

Assuming you mean for you?

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woj pfp

honestly i keep it for a rainy day running a business gets much easier and less stressful once there is some cash laying around

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christopher pfp

Reinvest back in reducing churn as much as possible.

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Brian Kim pfp

you get to $80k mrr by focusing on retention

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Kazi pfp

Use some to hire/manage a foreign worker to build YT integrations and promote w YT shorts and YT ecom influencers by getting them to build their next course around reelfarm

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Sam (crazy candle person) ✦

Hire someone to build features faster than you

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Jordan Kutzer pfp

I keep it and start making videos like my life depends on it. Get maniacal about posting consistently across TikTok, YouTube and IG. Start building the brand.

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patxol pfp

You could target small influencers, but first I would create an affiliate program. Make your users your sales team.

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Tayyab - d/acc pfp

Reduce churn. Find automation through some personal assistants. Put it into autopilot. 1. Is there room to grow in your existing market? 2. Is there an adjacent accessible market? 3. Can you upsell your existing customers on a new feature set or separate product? Also, take some profit. It doesn’t last forever :)

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shoni.eth pfp

i don't really believe much in advertising but maybe a referral program would be helpful depending on the profile/networks

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@builderszn.eth

I think you are at the point where you can invest in SEO (also AI SEO which I can help u with).

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Vladyslav Dalechyn

research other geos and locate trends such have -> acquire new international customers to print local trendy product videos. use the money to cover "free trial" for such. target post-soviet geo

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shairaaa pfp

Affiliate program Boosted posts Giveaways is also another way because who doesn't want "free" anyway Partner with different content creators since all of us are on our phone daily and content creators will do good for sure

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Michael Pfister

have you tried offering an affiliate program? also- try reaching out to youtube influencers and see if you can pay them to feature you (assuming their target audience fits yours)

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seneca pfp

keep cash / reduce churn on current / add ways to get customers to bring other customers ie try to compound current growth first

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Have you read Traction? The basic mindset in the book is that one distribution strategy only takes you so far and you always have to find the next one. 80% of your time maximizing current and 20% searching for next. So use the 25k to find your next. Maybe that means hiring someone to handle current marketing, maybe it means paying for a booth in a conference, maybe it means running ads. The book lists something like 25 traction categories to explore.

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