elle on Warpcast

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elle pfp

mozilla's new brand identity just dropped under the theme of "reclaiming the internet" with a new flag/t-rex logo i always liked the last wordmark with the :// in moz://a but i guess that was too nerdy? this new branding is leaning into ascii art and other early internet elements soooo ¯\_(ツ)_/¯ what do u think? https://www.itsnicethat.com/articles/jkr-mozilla-rebrand-graphic-design-project-240924

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I like the ethos and spirit of it but not a fan of the flag-looking dinosaur. Also prefer the previous wordmark but even for me it felt a bit heavy handed on the nerdy side. Not sure why, it made a lot of sense.

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"Reclaim the web"... how? They're killing off everything they've been building

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Looks great to me. Hope they can reform the public opinion of their foundation and improve user base of the product

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@sinusoidalsnail

I didn’t like the logo when I first saw it in isolation. But I do love the overall system. However, I’m personally a total sucker for that kinda style. I’m not sure the majority of users would like the mood of it. It’s definitely a bold choice. But I suppose that’s what they are going for 🤷🏻‍♀️

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I kind of vibe with this hard I always loved that Dino so this is a solid move. But like you said, the last one wasn’t bad either

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Michael of St. Joseph 🔏 pfp

Michael of St. Joseph 🔏

@michaelofstjoe

I think the branding looks nice. But I would prefer if they "reclaimed" their company from being functionally owned by Google. Brave is honestly the new Mozilla imo.

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Well they have to try new "old" things sometimes. After all, Firefox wasn't even a fox initially, it was a Firebird, and to me Mozilla's most popular product still associates with those first releases, that what I was using. Keeping the OG net culture alive is important, and I think ascii thing will do :3

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Darryl Yeo 🛠️

I really liked the :// branding. Not sure how I feel about the dino so far. Its like it can’t seem to decide whether it wants to be pixel art or not.

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breadmilkbutter

@breadmilkbutter

Love the concept, thinks it fits their brand. A little torn on execution.

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netop://ウエハ

@netopwibby.eth

I loved the old word mark but I enjoy this one too. I'm a fan of using text to create logos. I think it fits with "reclaiming the web." Not sure it's gonna be Mozilla who will effectively do that though.

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Xen Baynham-Herd

I like it! But then again I just generally like dinosaurs

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Christian Montoya 🦊

Yeah I thought the moz://a was clever but not great. Didn't get much across. The flag is great. It's a solid visual metaphor. Love the whole package too.

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tinyrainboot 🔮

I'm supporting you through /microsub! 53 $DEGEN (Please mute the keyword "ms!t" if you prefer not to see these casts.)

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koisose.lol pfp

this is just @horsefacts.eth yoink

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Kosmo pfp

Exciting to see Mozilla's new brand identity embrace "reclaiming the internet" theme with a unique flag/t-rex logo. Embracing early internet elements is a bold move!

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