Colin pfp
Colin
@colin
There’s been a lot of talk about product NFTs driving growth, since trending NFTs appear on Farcaster and other web3 surfaces. But how do you track attribution? How do you know growth is actually coming as a result of FC users finding that NFT and checking out your website?
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Colin pfp
Colin
@colin
Cc @df and @jayme, your recent writings inspired this
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g pfp
g
@basedsatoshi.eth
Visibility and Awareness imo, getting someone's attention to inquire about the product/solution behind the nft!
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brian is live on unlonely pfp
brian is live on unlonely
@briang
hot take: I don’t think product NFTs drive growth
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Les Greys
@les
You don’t get an exact attribution but whoever can do the best mash of token analysis will gain the most attributors imo. We are just going to get better at attribution not master it, yet, via onchain behavior.
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Jayme Hoffman pfp
Jayme Hoffman
@jayme
Traffic from links in the NFT's metadata is the easiest way. Example: OpenSea is a top referral source for Launchcaster. Retention among holders vs. non-holders might be another way. We haven't dug into this too much other than looking at the leaderboard (~80% of top launchers hold NFT) https://i.imgur.com/GMdasRt.png
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dylan
@dylsteck.eth
This is something I've been thinking about as well. Not seeing a ton of conversions on my Launchcaster or Google Analytics stats from the @casterscan launch, but also curious to see if those numbers change after next week's Launchcaster newsletter.
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David Furlong
@df
you can compare new acquisition to baseline if thats the only possible mover of it that week
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ted (not lasso)
@ted
*awaiting @antonio's (and maybe @zachterrell's) spindl.xyz pitch*
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Nathan Snell
@nathansnell
Also, and I'm biased, but the bigger problem is not determining growth source (we solve for this today). It's discoverability of the product NFT. NFTs more broadly have this problem as well. We've ran NFT marketing experiments. The results are what you'd expect (poor discoverability outside a marketplace).
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Nathan Snell
@nathansnell
I've spent a lot of time thinking on product NFT. Would love to brain storm w/you. Per your q. We've done this in a few different ways with Raleon (web3 mkt platform). Usually a combo of direct attribution (came from NFT) and using other on-chain characteristics (IE: has farcaster, the NFT, and active on your site).
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