There’s been a lot of talk about product NFTs driving growth, since trending NFTs appear on Farcaster and other web3 surfaces.

But how do you track attribution? How do you know growth is actually coming as a result of FC users finding that NFT and checking out your website?

cma.xyz. Founder /paragraph, previously at Google and Coinbase

You don’t get an exact attribution but whoever can do the best mash of token analysis will gain the most attributors imo.

We are just going to get better at attribution not master it, yet, via onchain behavior.