
Colin
@colin
1607 Following
219395 Followers
9 replies
3 recasts
42 reactions
0 reply
1 recast
11 reactions
5 replies
5 recasts
81 reactions
11 replies
4 recasts
56 reactions
0 reply
0 recast
11 reactions
8 replies
7 recasts
55 reactions
1 reply
0 recast
8 reactions
8 replies
4 recasts
41 reactions
We recently launched a large rebrand & redesign at /paragraph.
I believe I've historically underrated good branding. When I asked users what they prefer about Mirror over Paragraph, they often said "the vibes".
Hard to quantify and break down "vibes". The culture, the logo, the colors, the UX, the story?
I think all of this feeds into an overarching brand. "Good brand" is impossible to measure directly but can manifest in better retention, higher user satisfaction, and ultimately "better vibes".
Of course, good brand without a good product is useless, and focusing on solving a real problem is by far the most important thing to do, but I now believe a good brand can help elevate good products.
I'm not yet convinced on if it was worth it, especially for early stage companies, but I do believe I've historically underrated it. 9 replies
7 recasts
44 reactions
0 reply
0 recast
9 reactions
3 replies
1 recast
20 reactions
0 reply
4 recasts
52 reactions
3 replies
2 recasts
20 reactions
0 reply
5 recasts
24 reactions
4 replies
7 recasts
47 reactions
1 reply
2 recasts
33 reactions
22 replies
3 recasts
70 reactions
3 replies
4 recasts
22 reactions
1 reply
0 recast
19 reactions
30 replies
20 recasts
114 reactions