There’s been a lot of talk about product NFTs driving growth, since trending NFTs appear on Farcaster and other web3 surfaces.

But how do you track attribution? How do you know growth is actually coming as a result of FC users finding that NFT and checking out your website?

cma.xyz. Founder /paragraph, previously at Google and Coinbase

I've spent a lot of time thinking on product NFT. Would love to brain storm w/you.

Per your q. We've done this in a few different ways with Raleon (web3 mkt platform). Usually a combo of direct attribution (came from NFT) and using other on-chain characteristics (IE: has farcaster, the NFT, and active on your site).