There’s been a lot of talk about product NFTs driving growth, since trending NFTs appear on Farcaster and other web3 surfaces.

But how do you track attribution? How do you know growth is actually coming as a result of FC users finding that NFT and checking out your website?

cma.xyz. Founder /paragraph, previously at Google and Coinbase

Traffic from links in the NFT's metadata is the easiest way. Example: OpenSea is a top referral source for Launchcaster.

Retention among holders vs. non-holders might be another way. We haven't dug into this too much other than looking at the leaderboard (~80% of top launchers hold NFT) https://i.imgur.com/GMdasRt.png

Founder /frameboard + /launchcaster / CSX / YC

Working on /niche-internet
Building @kiwi 
Podcasting @ web3talks.xyz
Sharing golds @ goldmine3.xyz

Couple paths
- View user profile > click NFT > click link in description
- View NFT collection > click link in description 

Happens across wallets, leaderboards and explorers too

So what's the user path here? They scroll through OpenSea, find an NFT, check the metadata, find the link, click it and land on Launchcaster?