There’s been a lot of talk about product NFTs driving growth, since trending NFTs appear on Farcaster and other web3 surfaces.

But how do you track attribution? How do you know growth is actually coming as a result of FC users finding that NFT and checking out your website?

cma.xyz. Founder /paragraph, previously at Google and Coinbase

Also, and I'm biased, but the bigger problem is not determining growth source (we solve for this today). It's discoverability of the product NFT.

NFTs more broadly have this problem as well. We've ran NFT marketing experiments. The results are what you'd expect (poor discoverability outside a marketplace).