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warning: long read, personal POV
i worked for years with brands, celebs, banks, investors, and foundations. i know how powerful brand marketing is in building trust and community.
and as someone whose family, friends, and daily life don’t touch crypto (despite my best effort), i’m painfully aware of how bad crypto’s brand is.
if you’re thinking “only XYZ is cringe,” hate to break it to you: to most people, there’s no difference between ethereum, solana or base. to them, it’s all just crypto.
no amount of “man on the street” tiktoks, memecoins, or cypherpunk storytelling is going to fix that.
i’ve been in crypto since 2018, and the most consistent thing i’ve seen convert skeptics into believers is simple: trusted humans.
people change their minds when someone they trust shows them something they care about.
maybe i’m wrong, but i still think the best way forward is what’s worked for every other network: good humans onboarding other good humans.
it’s slow until it’s not. 42 replies
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yes and no
wholly agree on the perception. good people bring good people.
the stakes and risks are different and higher than most other tech cycles though, hence the sensitivity is higher too.
historic whistle stop tour: websites, blogs, mobile apps, online games, social networks, ecommerce, SaaSes all had a some entertainment or business value at the forefront
crypto marches forward with financial promises on one front (defi) and societal changes on another (governance, identity, ownership, etc)
“join us, we give you money” is flawed
for context: crypto since ‘13, tech for almost 20 years, consumer app space for a few years 0 reply
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I love long messages, I can never fully express myself in short ones.
It’s sad that Bitcoin, which was meant to empower everyday people, is now being taken over by banking institutions. This shift is largely due to a lack of public understanding & media sensationalism that focuses only on the negatives of crypto. How often has the Bitcoin white paper been discussed in mainstream media? Meanwhile, events like Silk Road, Luna and STF collapse became the narrative for the entire crypto space.
Back in the 2000s, newspapers were claiming that millions were giving up on the internet. Why? Because it lacked enough utility at the time.
That’s where Ethereum came in, it has created an ecosystem that adds utility to crypto. To further @tldr point, many will come for the toys. I don;t like betting, or NCAA sports, but I like the $BRACKY experience & I've been hooked on March Madness.
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