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ted (not lasso)
@ted
warning: long read, personal POV i worked for years with brands, celebs, banks, investors, and foundations. i know how powerful brand marketing is in building trust and community. and as someone whose family, friends, and daily life don’t touch crypto (despite my best effort), i’m painfully aware of how bad crypto’s brand is. if you’re thinking “only XYZ is cringe,” hate to break it to you: to most people, there’s no difference between ethereum, solana or base. to them, it’s all just crypto. no amount of “man on the street” tiktoks, memecoins, or cypherpunk storytelling is going to fix that. i’ve been in crypto since 2018, and the most consistent thing i’ve seen convert skeptics into believers is simple: trusted humans. people change their minds when someone they trust shows them something they care about. maybe i’m wrong, but i still think the best way forward is what’s worked for every other network: good humans onboarding other good humans. it’s slow until it’s not.
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Mr. Wildenfree đŸșđŸ”đŸŽ”
@mrwildenfree
If you’re wrong then I’m wrong too, because I have felt the exact same way (as you now know from our recent talk). Web3/Crypto still exists in a massive silo, an enclosed ecosystem that’s thriving off of its own soil, but failing to be fertile ground in the broader landscape. It’s effectively still a niche. Yeah millions may have interfaced with if once or twice, but that doesn’t truly speak to how ‘sticky’ the experience was for everyone. Most people I’ve spoken to in person have very little knowledge of it at all, and only recognize it when I say “Bitcoin” (and if I’m lucky, “crypto” rings a bell for them), but they’re still largely outdid of it, not even realizing that it stands for more than just digital money.
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