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warning: long read, personal POV
i worked for years with brands, celebs, banks, investors, and foundations. i know how powerful brand marketing is in building trust and community.
and as someone whose family, friends, and daily life donât touch crypto (despite my best effort), iâm painfully aware of how bad cryptoâs brand is.
if youâre thinking âonly XYZ is cringe,â hate to break it to you: to most people, thereâs no difference between ethereum, solana or base. to them, itâs all just crypto.
no amount of âman on the streetâ tiktoks, memecoins, or cypherpunk storytelling is going to fix that.
iâve been in crypto since 2018, and the most consistent thing iâve seen convert skeptics into believers is simple: trusted humans.
people change their minds when someone they trust shows them something they care about.
maybe iâm wrong, but i still think the best way forward is whatâs worked for every other network: good humans onboarding other good humans.
itâs slow until itâs not. 47 replies
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yes and no
wholly agree on the perception. good people bring good people.
the stakes and risks are different and higher than most other tech cycles though, hence the sensitivity is higher too.
historic whistle stop tour: websites, blogs, mobile apps, online games, social networks, ecommerce, SaaSes all had a some entertainment or business value at the forefront
crypto marches forward with financial promises on one front (defi) and societal changes on another (governance, identity, ownership, etc)
âjoin us, we give you moneyâ is flawed
for context: crypto since â13, tech for almost 20 years, consumer app space for a few years 0 reply
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