Dan Romero on Warpcast

Dan Romero pfp

consumers don't care about branding in social products

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ted (not lasso) pfp

ted (not lasso)

Consumers do care about branding, especially as a top-of-funnel driver for awareness. Lens had a subpar product and subpar community, which is why people didn't stay nor care about it.

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Cyber Shakti 🎩😇😈💃 pfp

Cyber Shakti 🎩😇😈💃

fair, what do they most care about in your observations over the last 2-3 years?

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cyrus pfp

how do we know this?

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tldr (tim reilly) pfp

tldr (tim reilly)

“Who’s there?” “What can I do?” “What could I gain?”

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Sharad Yadav pfp

Of course branding does matter a great deal, but in the end it's all about distribution. You can fail with a great branded product with bad distribution and succeed with a bad branded product with great distribution. That's the only difference there is.

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sunwaves pfp

I love Lens, but for the moment the platform is unusable and it's not fun it feels like a cave :D Here in WC is more "alive" and actually you can learn something even more pure information then X... so branding can't fix your experience

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Jason pfp

idk about anyone who raves about the social product used by half the population on the earth

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Yakuza pfp

@iamtherealyakuza.eth

Spot on! Being on Lens from the very beginning , the project is dead, branding is nice? Yeah, but the team and Stani dont give a shit about listening to people, to support them, accountability is ZERO, communication - my 9yo daughter could do better. Happy that I listened to @moe and shft to @farcaster as my go-to social app!

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Garrett pfp

agreed. As an aside, Family is one of the most beautifully designed products in crypto cc @blockheim https://x.com/DenisJeliazkov/status/1896959366303281337?t=V98sgPFfknNHtCZpbTKycg&s=19

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zerbiak pfp

i 100% care about branding but i am not an average consumer as a designer/creator myself…

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vrypan |--o--| pfp

Branding as in logo, or branding as "what the name stands for"?

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nicole pfp

branding = communication and narrative, not just visuals. A lot of people flocked to Bluesky because they liked the ideology of “decentralized social media” to take power away from big tech companies after their least favorite billionaire bought X.

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Ayush Garg pfp

have to disagree here (re snapchat vs. instagram), but i don't think lens has worked on branding when users have to ask for what the product is about

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frdysk.framedl.eth pfp

frdysk.framedl.eth

the ones in indonesia actually do, famous on tiktok is lower tier than being famous on instagram, at least that's the public sentiment

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DenizenJuan.⌐◨-◨ pfp

DenizenJuan.⌐◨-◨

In almost nothing, tbh. And is frustrating af :/ I’m starting to consider sending my design degree to the burn address 😂

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rafa pfp

I remember when Lens first came out and the key confusion was that the brand looked like an app but it was a protocol. I’m really hopeful / excited to see if Family team has been cookin

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Kieran Daniels 🎩 pfp

Kieran Daniels 🎩

The reason I faded Farcaster for 2+ years was because I assumed it was another version of the shittiest social experience ever, which is Lens. The moment someone told me Farcaster had an app and didnt need connect wallet and wasnt delusionally decentralized, I made an account here and Ive posted every day since.

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tyler ↑ pfp

Supplement, not a substitute. A beautiful storefront with no inventory.

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Nounish Prof ⌐◧-◧🎩 pfp

Nounish Prof ⌐◧-◧🎩

So “Lens is for girls” didn’t work? W weird 😏

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