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adrienne
@adrienne
I just spent an hour in target buying things for my daughter’s freshman dorm. The dichotomy between the I-don’t-even-know-what-to-call-it-section - toiletries, self care, personal hygiene, whatever- for girls vs boys is totally freaking me out. It’s a 12:1 aisle ratio. Twelve aisles of skin care, hair care, makeup, and more, marketed to girls, to a single aisle marketed to guys. What is happening? I’m counting the cumulative time girls are wasting choosing products. Someone tell me I’m wrong to be depressed?
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christin
@christin
you are not wrong to be depressed 😔
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Brian Morris
@brianmorris.eth
Many years ago I was part of a future store experience visioning team working with Target. They make it just painful enough for you to get it the basics that you require a dopamine fix to do so. Price, the ‘race track’, aisle width, shelf depth, everything is in place to create that tension. Sorcery spells in physical form.
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Jason
@jachian
I feel that. At the same time I feel less helpless just by being aware that these are things accentuated by the performance marketing engine How much does your daughter care about and look into these products? Best I’ve come up with is to be able to call these things out and explain the absurdity of it all
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Ida Belle 🟪
@ida
My daughters are 3 and 5, and I'm already feeling the struggle. It takes about 3 hours in the mall just to get the basics done. I can't imagine what it will be like in 10 years, lol. And trust me, Target in the U.S. is a breeze to navigate thanks to the amazing Target app and well organized aisles, especially compared to the chaos we have in totally disorganized supermarkets in Canada with employees who have no idea where anything is.
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Semui
@semui.eth
I tend to agree on this. This observation acutely reminded me of the meme about men’s all-in-one shampoo. It feels related.
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Ox Bid
@oxb
I'm supporting you through @microsub! 54 $DEGEN (Please mute the keyword "ms!t" if you prefer not to see these casts.)
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Alina
@alinaferry
I'm supporting you through @microsub! 41 $DEGEN (Please mute the keyword "ms!t" if you prefer not to see these casts.)
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Just Build
@justbuild
I'm supporting you through @microsub! 83 $DEGEN (Please mute the keyword "ms!t" if you prefer not to see these casts.)
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erica
@heavygweit
women drive 80% of consumer spending and are largely responsible for managing every day household purchases women are pressured by society to augment, enhance, or alter how they naturally look much more than men in fact, men are actively discouraged from pursuing skin or hair care and makeup as that’s still seen as too feminine or gay for men to care about there’s the reason for the 12:1 ratio 🥲
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Ox Bid
@oxb
I have a girl as well, and she is very expensive 🤣🤣. Millions of talented marketers are working hard to create millions of products for women because we consume a lot!
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Chinmay 🕹️🍿
@chinmay.eth
I've noticed the same. It's depressing!
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sparkz
@jacy
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OTTI🎨🖌🎩
@zeuzc
Enjoy it now king, these moments last forever,you will cherish the day you went shopping with her
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