adrienne

I just spent an hour in target buying things for my daughter’s freshman dorm. The dichotomy between the I-don’t-even-know-what-to-call-it-section  - toiletries, self care, personal hygiene, whatever- for girls vs boys is totally freaking me out. 

It’s a 12:1 aisle ratio. Twelve aisles of skin care, hair care, makeup, and more, marketed to girls, to a single aisle marketed to guys.

What is happening? I’m counting the cumulative time girls are wasting choosing products. Someone tell me I’m wrong to be depressed?

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I feel that. At the same time I feel less helpless just by being aware that these are things accentuated by the performance marketing engine

How much does your daughter care about and look into these products? 

Best I’ve come up with is to be able to call these things out and explain the absurdity of it all

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That’s great! I have a 2 yo daughter so these are constant conversations at home about how we want to approach topics like this

Thank you 🙏 I feel mildly better now. Do you have daughters too?

My girls care enough about all that, but it doesn’t rule their lives. As long as they get good grades, pursue STEM (my rule 😝) in college, work a part time job, do something athletic, and are kind and compassionate, (or at least some combo of the list) I say they can do whatever else pleases them.