adrienne

I just spent an hour in target buying things for my daughter’s freshman dorm. The dichotomy between the I-don’t-even-know-what-to-call-it-section  - toiletries, self care, personal hygiene, whatever- for girls vs boys is totally freaking me out. 

It’s a 12:1 aisle ratio. Twelve aisles of skin care, hair care, makeup, and more, marketed to girls, to a single aisle marketed to guys.

What is happening? I’m counting the cumulative time girls are wasting choosing products. Someone tell me I’m wrong to be depressed?

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Many years ago I was part of a future store experience visioning team working with Target.

They make it just painful enough for you to get it the basics that you require a dopamine fix to do so. Price, the ‘race track’, aisle width, shelf depth, everything is in place to create that tension.

Sorcery spells in physical form.

artist and designer • left creative executive gig to seek calm • car guy • /ooo000ooohs • https://brianmorris.myshopify.com

Hehe. I deserve that.
Thankfully they genuinely seem like an organization with good values. 

My 12 year old daughter is in there at least twice a week. If the makeup section doesn’t get her, the Starbucks on the way out will. 

Vicious use of an allowance.

😨😫Thank you for your service?! lol 
 I guess it’s good to be aware of the matrix.