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Onyeka Ekwemozor

@onyeka

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11 Followers
Onyeka Ekwemozor pfp
Onyeka Ekwemozor
@onyeka
✅ Brand Building: Phantom cultivated a brand that's friendly, fun, and trustworthy, leveraging memetic content and interactive style content formats. ✅ Strategic Partnerships: They leveraged key integrations within the Solana ecosystem to tap into an existing user flow before expanding to other chains. ✅ Ecosystem Expansion: They used a multi-chain strategy (Solana, Ethereum, Bitcoin) to grow their addressable market and capture new user segments. There's more, and you can read the full case study on my Medium account: https://medium.com/@OnyekaEkwemozor/how-to-do-web3-marketing-in-a-bear-market-lessons-from-phantom-wallet-73ae7acd282d Now, over to you. Do you use Phantom Wallet? What's your favourite thing about it? I’m a full stack marketer, niching on growth marketing with expertise in content, brand, product and growth marketing. Need a marketer? Let's talk: https://calendly.com/onyekaekwemozor
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Onyeka Ekwemozor
@onyeka
Phantom Wallet has a monthly active user count larger than the population of 159 nations of the world. As a big fan of consumer crypto, and in line with my focus on writing web3 marketing case studies this month, I’m dissecting Phantom Wallet’s marketing playbook because thriving in a bear market is no small feat. Any Solana maxi or degen trader has likely used Phantom at some point. And with a $3 billion valuation(at the time of writing), Phantom keeps innovating, ensuring users stay hooked on-chain. But what made Phantom scale in a bear market? Well, because you asked nicely, these things👇 Open cast
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Onyeka Ekwemozor
@onyeka
✅ Brand Building: Phantom cultivated a brand that's friendly, fun, and trustworthy, leveraging memetic content and interactive style content formats. ✅ Strategic Partnerships: They leveraged key integrations within the Solana ecosystem to tap into an existing user flow before expanding to other chains. ✅ Ecosystem Expansion: They used a multi-chain strategy (Solana, Ethereum, Bitcoin) to grow their addressable market and capture new user segments. There's more, and you can read the full case study on my Medium account: https://medium.com/@OnyekaEkwemozor/how-to-do-web3-marketing-in-a-bear-market-lessons-from-phantom-wallet-73ae7acd282d Now, over to you. Do you use Phantom Wallet? What's your favourite thing about it? I’m a full stack marketer, niching on growth marketing with expertise in content, brand, product and growth marketing. Need a marketer? Let's talk: https://calendly.com/onyekaekwemozor
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Onyeka Ekwemozor
@onyeka
In a bear market, @phantomwallet grew to 15million MAUs and 2million daily transactions. As a fan of consumer crypto, I took the time to analyze how Phantom achieved this. Read the case study here: https://medium.com/@OnyekaEkwemozor/how-to-do-web3-marketing-in-a-bear-market-lessons-from-phantom-wallet-73ae7acd282d Would also like to hear your thoughts.
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Onyeka Ekwemozor
@onyeka
Wallet metrics for me.
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Onyeka Ekwemozor
@onyeka
✅ Say the word. Customers can be oblivious. You can write a really good content that inspires readers to take action but there’s no action to take. Don’t do this. Always include a CTA, preferably within the first two headings and again at the bottom. If readers are not convinced upon first try, they could get to it on second try. Would you be trying any of this? Let me know in the comments. ==) Need a marketing strategist? Let’s chat: https://calendly.com/onyekaekwemozor
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Onyeka Ekwemozor
@onyeka
✅ Track user activity Don’t set up a website without data analytics. You can use free tools like Google Search Console and Google Analytics or employ paid tools like Semrush or Ahref. But this is only part one. Part two would mean setting your key events for data tracking. Key events are those actions that are particularly important to your business success that you instruct the data analytics platform to track e.g. form submits, page views, sales, clicks, bounce rate, etc. By tracking your user activity, you can optimize the user journey and increase sales from your website(blog).
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Onyeka Ekwemozor
@onyeka
Content generates revenue if you do it like this👇 ✅ Publish on your website’s domain/blog. This is a white hat SEO principle. When you host your blog or resource section on your domain, you share link juice and traffic to your site. Hence, if you’re driving 10,000 traffic monthly to a relevant and quality content on your blog, people by default are visiting your website. At a 1% conversion rate, it means 100 people would buy your product or service from reading that content alone. Keep reading in the comments
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Onyeka Ekwemozor
@onyeka
Every brand has a story. Have you found yours? I wrote an extensive thread on how to find your brand story. Check it out: https://x.com/onyekaekwemozor/status/1897981057418268954?s=46
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Onyeka Ekwemozor
@onyeka
I'm guessing Sonic got the memo https://warpcast.com/onyeka/0xd19b1bb6
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Onyeka Ekwemozor
@onyeka
✅ When everyone has something to gain, everyone strives to make it work. Seth Godin advocates for starting marketing with a minimum viable audience in mind. That is the smallest group of people who can support a business. And of course, Sonic defines that MVA to be Devs. However, they offer rewards to early adopters to secure the interest of everyone who uses the network. In March, one of the things I’ll be doing is studying successful Web3 projects and sharing their marketing strategies. With this, I hope to educate Web3 marketers and inform startups on where to take growth-focused action. If you’d like to steal Sonic’s marketing strategy, I’ve written extensively on it via Medium. You can check it out here:https://medium.com/@OnyekaEkwemozor/from-0-to-396m-steal-sonics-marketing-strategy-40d35afac8dd If this was helpful, let me know in the comments section. Need a marketing manager/strategist? Let’s talk: https://calendly.com/onyekaekwemozor
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Onyeka Ekwemozor
@onyeka
✅IRL > URL. Word of mouth is the best marketing strategy. The fastest way to encourage that is to eat people in a room(IRL) and share your vision. ✅ Content is fuel; the more you have, the longer you’ll last. Great marketing knows that the engine(growth, structure, processes) needs fuel(content) to move fast. Content is king. ✅ Distribution matters. You’re responsible for how long your content lives. If you want it to live long, invest in distribution.
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Onyeka Ekwemozor
@onyeka
✅ Optimize ownership experience. As a network, devs are integral for user adoption. If you want users happy, you need to keep devs happy. ✅ If you can’t build it alone, join forces with those who can. The people at the top are collaborating, honestly. Strategically encouraging collabs is good for the network infra.
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Onyeka Ekwemozor
@onyeka
What do 7-figure Web3 projects do that startups neglect? I’m no longer asking; I’m telling. For a start, I looked at Sonic Labs and analyzed its existing marketing channels/approaches. Why? Sonic went from $0 to👇 —> $643m in total value locked(TVL) and —> $2.884b in transaction volume … all within three months. While some may argue that they’re riding on their rebrand(from Fantom to Sonic). I think it’s impressive to be able to maintain user interest and traction after a rebrand. Here’s a summary of what I found out from researching Sonic Labs' marketing👇
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Onyeka Ekwemozor
@onyeka
Gm marketers. Welcome to the last day of February
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Onyeka Ekwemozor
@onyeka
Tagging @haier to share her thoughts. P.S.: Need a marketing strategist? Let’s chat: https://calendly.com/onyekaekwemozor
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Onyeka Ekwemozor
@onyeka
—> Collect Data, Not Just Subscribers 📊 Track open rates, click-throughs, and conversions. Use this data to refine your messaging and targeting. Segmented email campaigns drive a 760% increase in revenue. —> Build a Real Community 👯 Before you launch a newsletter, create a space for genuine interaction. Twitter Spaces, Discord, or Telegram, can be more effective. —> Then, Consider a Newsletter 📫 Once you understand your audience and have a strong email marketing foundation, a newsletter can add value. But make it valuable. Share exclusive insights, behind-the-scenes content, and actionable tips. Don't rush into a newsletter just because everyone else is doing it. Start with the fundamentals of email marketing, build a real community, and then, if it makes sense, create a newsletter that people actually want to read. What are your thoughts? Are you focusing on newsletters or transactional emails? Let's discuss.
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Onyeka Ekwemozor
@onyeka
—> Define Your Audience👥 Who are you really trying to reach? Not just "Web3 enthusiasts," but specific segments: developers, investors, gamers, artists? According to a recent study, personalized emails can generate 6x higher transaction rates. —> Focus on Transactional Emails📧 Start with the essentials. Get your onboarding sequences right, your transaction confirmations smooth, and your support emails helpful. A new user signs up for your DeFi platform. Send a welcome email with clear instructions and resources.
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Onyeka Ekwemozor
@onyeka
Email marketing is one of the highest-converting channels in any industry. Even in Web3, 54% of marketers use email as part of their strategy. But most projects do it wrong. Here’s the difference between newsletters and email marketing and how to use it for your Web3 project👇 Newsletter ≠ Email Marketing Both land in inboxes, but they serve different purposes: ✅ Email Marketing This is largely action-driven and it’s focused on conversions: onboarding users, promoting token launches, announcing partnerships. ✅ Newsletters This is community-driven and focused on building relationships through curated updates, insights, and thought leadership on a regular basis(weekly, monthly). The mistake Web3 projects make is they jump straight into newsletters without a solid email marketing foundation. Here’s what you should do
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Onyeka Ekwemozor
@onyeka
Thanks for the tag. Tagging @valucop
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