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Onyeka Ekwemozor  pfp
Onyeka Ekwemozor
@onyeka
What do 7-figure Web3 projects do that startups neglect? I’m no longer asking; I’m telling. For a start, I looked at Sonic Labs and analyzed its existing marketing channels/approaches. Why? Sonic went from $0 to👇 —> $643m in total value locked(TVL) and —> $2.884b in transaction volume … all within three months. While some may argue that they’re riding on their rebrand(from Fantom to Sonic). I think it’s impressive to be able to maintain user interest and traction after a rebrand. Here’s a summary of what I found out from researching Sonic Labs' marketing👇
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Onyeka Ekwemozor  pfp
Onyeka Ekwemozor
@onyeka
✅ Optimize ownership experience. As a network, devs are integral for user adoption. If you want users happy, you need to keep devs happy. ✅ If you can’t build it alone, join forces with those who can. The people at the top are collaborating, honestly. Strategically encouraging collabs is good for the network infra.
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Onyeka Ekwemozor  pfp
Onyeka Ekwemozor
@onyeka
✅IRL > URL. Word of mouth is the best marketing strategy. The fastest way to encourage that is to eat people in a room(IRL) and share your vision. ✅ Content is fuel; the more you have, the longer you’ll last. Great marketing knows that the engine(growth, structure, processes) needs fuel(content) to move fast. Content is king. ✅ Distribution matters. You’re responsible for how long your content lives. If you want it to live long, invest in distribution.
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