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Onyeka Ekwemozor

@onyeka

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Onyeka Ekwemozor
@onyeka
Phantom Wallet has a monthly active user count larger than the population of 159 nations of the world. As a big fan of consumer crypto, and in line with my focus on writing web3 marketing case studies this month, I’m dissecting Phantom Wallet’s marketing playbook because thriving in a bear market is no small feat. Any Solana maxi or degen trader has likely used Phantom at some point. And with a $3 billion valuation(at the time of writing), Phantom keeps innovating, ensuring users stay hooked on-chain. But what made Phantom scale in a bear market? Well, because you asked nicely, these things👇 Open cast
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Onyeka Ekwemozor
@onyeka
In a bear market, @phantomwallet grew to 15million MAUs and 2million daily transactions. As a fan of consumer crypto, I took the time to analyze how Phantom achieved this. Read the case study here: https://medium.com/@OnyekaEkwemozor/how-to-do-web3-marketing-in-a-bear-market-lessons-from-phantom-wallet-73ae7acd282d Would also like to hear your thoughts.
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Onyeka Ekwemozor
@onyeka
Content generates revenue if you do it like this👇 ✅ Publish on your website’s domain/blog. This is a white hat SEO principle. When you host your blog or resource section on your domain, you share link juice and traffic to your site. Hence, if you’re driving 10,000 traffic monthly to a relevant and quality content on your blog, people by default are visiting your website. At a 1% conversion rate, it means 100 people would buy your product or service from reading that content alone. Keep reading in the comments
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Onyeka Ekwemozor
@onyeka
Every brand has a story. Have you found yours? I wrote an extensive thread on how to find your brand story. Check it out: https://x.com/onyekaekwemozor/status/1897981057418268954?s=46
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Onyeka Ekwemozor
@onyeka
What do 7-figure Web3 projects do that startups neglect? I’m no longer asking; I’m telling. For a start, I looked at Sonic Labs and analyzed its existing marketing channels/approaches. Why? Sonic went from $0 to👇 —> $643m in total value locked(TVL) and —> $2.884b in transaction volume … all within three months. While some may argue that they’re riding on their rebrand(from Fantom to Sonic). I think it’s impressive to be able to maintain user interest and traction after a rebrand. Here’s a summary of what I found out from researching Sonic Labs' marketing👇
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Onyeka Ekwemozor
@onyeka
Gm marketers. Welcome to the last day of February
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Onyeka Ekwemozor
@onyeka
Email marketing is one of the highest-converting channels in any industry. Even in Web3, 54% of marketers use email as part of their strategy. But most projects do it wrong. Here’s the difference between newsletters and email marketing and how to use it for your Web3 project👇 Newsletter ≠ Email Marketing Both land in inboxes, but they serve different purposes: ✅ Email Marketing This is largely action-driven and it’s focused on conversions: onboarding users, promoting token launches, announcing partnerships. ✅ Newsletters This is community-driven and focused on building relationships through curated updates, insights, and thought leadership on a regular basis(weekly, monthly). The mistake Web3 projects make is they jump straight into newsletters without a solid email marketing foundation. Here’s what you should do
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Onyeka Ekwemozor
@onyeka
The truth
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Onyeka Ekwemozor
@onyeka
What you do with Web3 is totally up to you. It’s a tool to the builder An ecosystem to the community lover A marketplace to the jobbers Add yours. GM
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Onyeka Ekwemozor
@onyeka
There’s no easy way to say this but these Web3 startups will fail: ✅ The ones with very bad internal makeup. You can’t do epic stuff with basic people. If you want to win, you need people who are aligned with your vision and are willing to adapt— FAST. ✅ The ones who ASSUME they know their customer. Assumption is the least form of knowledge. Better to know your customer first before doing marketing. Do market/customer research. Speak to existing users. Find what works. Make it your USP. ✅ The ones who do not track or measure impact. Data is the new oil. If you’re not tracking user activity, mindshare, MAUs or DAUs, ecosystem and TVL growth, etc, wave success goodbye. Which other category would you add to the list? GM ==) Need a marketing strategist? Let’s talk: https://calendly.com/onyekaekwemozor
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Onyeka Ekwemozor
@onyeka
In January, my community taught social media management. 380 students registered, 187 students joined the classroom, 100+ attended the training, and 44 students were certified. Here’s how some of the students described it: —> Clarity Attending this class has been impartful, detailed and it has brought me to the full knowledge of who a social media manager is, what a social media manager does, and why brands/organization needs a social media manager. (Gift, Nigeria) —> Practical The SMM training has been very insightful, simple yet with practical knowledge. (Kimar, India) —> Valuable This is too valuable to be free. I have an amazing time in this class and I will still revisit resources till I am perfect at this. (Aisha, Nigeria) There’s more but I want it to come from you. Join our upcoming Degen trading class this February and add your name to the list of good reviews and feedback. Register now: https://lu.ma/6mn83smf
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Onyeka Ekwemozor
@onyeka
Three things I wish I knew before starting a career in Web3 marketing. ✅ No amount of marketing will benefit a non-existent product. Right now in my career, I’d rather work with companies that have an existing MVP or at least a clear roadmap of product launch and development. Doing marketing at a company without a product restricts all you do to content creation- no real impact. Not good enough if you want to build a trajectory that says you’re good at what you do. ✅ The only way up is down. I got excited about the industry’s salaries and quote prices without any proper research. What it led to was: —> very high expectations —> combined with my inexperience(at the time) —> ultimately leading to an inferiority complex. Don’t let it happen to you. Do your own research on salaries/pay before giving a quote. Then work your way up to the amount you want. Open cast to keep reading👇
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Onyeka Ekwemozor
@onyeka
Gm https://x.com/onyekaekwemozor/status/1890311152208392483?s=46
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Onyeka Ekwemozor
@onyeka
I told someone I work in consumer crypto companies as a Web3 marketer and he asked sarcastically: ‘Is that a Web3 job?’ That question alone shows how much enlightening still needs to happen. So let’s fix that👇. Web3 is an ecosystem making industries more efficient and decentralized. Think about it: —> Fintech → DeFi —> Real Estate → Real World Assets (RWA) —> Infrastructure → Decentralized Physical Infrastructure (DePIN) —> Community → Decentralized Autonomous Organizations (DAOs) —> E-commerce & Retail → Consumer Crypto If you’re working in any of these areas(and there’s more), don’t let anyone tell you it’s not “Web3 enough.” Not everything in crypto has to be about degen trading, KOL deals or airdrop hunting. There’s a professional side of Web3 and there’s space for you in it. #web3careers
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Onyeka Ekwemozor
@onyeka
Hiring the wrong marketer will kill your Web3 project. The wrong marketing hire is one of two things: ❌ A Web2 marketer who doesn’t get Web3. ❌ A crypto degen who knows Web3 but can’t market. What you actually need is a T-Shaped Web3 Marketer. Open this post.
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Onyeka Ekwemozor
@onyeka
"Web3 marketing is different." That’s what everyone says. But I disagree. At its core, Web3 marketing still runs on human psychology: --> Trust --> Community --> Value. If you're a founder, here's what you should do👇
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Onyeka Ekwemozor
@onyeka
8 reasons why Web3 projects fail (and how to avoid them). Point 3: No founder branding. In Economics they teach you, the business is separate from the owner(the concept of being a legal entity). And I never understood that till I started my own business. Sometimes, your friendship and business principles collide and you have to make a choice. Usually, I hold on to that concept as the ultimate rule. In an extended approach, Founder branding fits this concept. Open Cast 👇
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Onyeka Ekwemozor
@onyeka
8 reasons why Web3 projects fail at marketing(and how to avoid it). Trust me, it’s not only the marketer’s fault. Let’s dig in: The first reason is Focusing on Hype Over Substance This is the most obvious problem and still the most ignored. Founders like quick results and as a response, marketers rely on hype-driven campaigns e.g. “Let’s do a Telegram promotion.” “Let’s do an airdrop announcement.” “Oh, let’s pay that influencer.” The result is a throng of people who do not care about your project. Don’t fall into that trap. Do this instead👇
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Onyeka Ekwemozor
@onyeka
Gm Farcaster, we are so back!
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Onyeka Ekwemozor
@onyeka
No code Web3 tools for marketing: ✅ Galxe ✅ Growing3 ✅ Link3 ✅ Farcaster ✅ Mirror ✅ Snapshot ✅ Cookie3 ✅ Forward Protocol ✅ TipLink Curious to learn how they work? Dig in: https://medium.com/@OnyekaEkwemozor/best-web3-no-code-marketing-tools-in-2024-5e2559907b09 Image Credits: Stacy_Muur
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