Email marketing is one of the highest-converting channels in any industry. 

Even in Web3, 54% of marketers use email as part of their strategy.

But most projects do it wrong.

Here’s the difference between newsletters and email marketing and how to use it for your Web3 project👇

Newsletter ≠ Email Marketing 

Both land in inboxes, but they serve different purposes:

✅ Email Marketing 

This is largely action-driven and it’s focused on conversions: onboarding users, promoting token launches, announcing partnerships.

✅ Newsletters 

This is community-driven and focused on building relationships through curated updates, insights, and thought leadership on a regular basis(weekly, monthly).

The mistake Web3 projects make is they jump straight into newsletters without a solid email marketing foundation.

Here’s what you should do

—> Collect Data, Not Just Subscribers 📊

Track open rates, click-throughs, and conversions. 

Use this data to refine your messaging and targeting.

Segmented email campaigns drive a 760% increase in revenue.

—> Build a Real Community 👯

Before you launch a newsletter, create a space for genuine interaction. 

Twitter Spaces, Discord, or Telegram, can be more effective.

—> Then, Consider a Newsletter 📫

Once you understand your audience and have a strong email marketing foundation, a newsletter can add value. 

But make it valuable. Share exclusive insights, behind-the-scenes content, and actionable tips.

Don't rush into a newsletter just because everyone else is doing it. 

Start with the fundamentals of email marketing, build a real community, and then, if it makes sense, create a newsletter that people actually want to read.

What are your thoughts? 

Are you focusing on newsletters or transactional emails? 

Let's discuss.

Tagging @haier to share her thoughts.


P.S.: Need a marketing strategist? Let’s chat:

Tagging @haier to share her thoughts.


P.S.: Need a marketing strategist? Let’s chat: https://calendly.com/onyekaekwemozor

—> Define Your Audience👥

Who are you really trying to reach? Not just "Web3 enthusiasts," but specific segments: developers, investors, gamers, artists?

According to a recent study, personalized emails can generate 6x higher transaction rates.

—> Focus on Transactional Emails📧

Start with the essentials. 

Get your onboarding sequences right, your transaction confirmations smooth, and your support emails helpful.

A new user signs up for your DeFi platform. Send a welcome email with clear instructions and resources.