Web3Marketing

Poorly designed user journey is killing your marketing

What do 7-figure Web3 projects do that startups neglect? I’m no longer asking; I’m telling.

For a start, I looked at Sonic Labs and analyzed its existing marketing channels/approaches.

Why? Sonic went from $0 to👇

—> $643m in total value locked(TVL) and

—> $2.884b in transaction volume 

… all within three months.

While some may argue that they’re riding on their rebrand(from Fantom to Sonic).

I think it’s impressive to be able to maintain user interest and traction after a rebrand.

Here’s a summary of what I found out from researching Sonic Labs' marketing👇

CMO /murmur -
Goat mind 🏔 - Web3 heart 🔗 Mapping the stars & blockchain trends ✨

I'm guessing Sonic got the memo

https://warpcast.com/onyeka/0xd19b1bb6