✅ Brand Building: Phantom cultivated a brand that's friendly, fun, and trustworthy, leveraging memetic content and interactive style content formats. 

✅ Strategic Partnerships: They leveraged key integrations within the Solana ecosystem to tap into an existing user flow before expanding to other chains. 

✅ Ecosystem Expansion: They used a multi-chain strategy (Solana, Ethereum, Bitcoin) to grow their addressable market and capture new user segments.

There's more, and you can read the full case study on my Medium account: https://medium.com/@OnyekaEkwemozor/how-to-do-web3-marketing-in-a-bear-market-lessons-from-phantom-wallet-73ae7acd282d

Now, over to you. 

Do you use Phantom Wallet? What's your favourite thing about it?

I’m a full stack marketer, niching on growth marketing with expertise in content, brand, product and growth marketing.

Need a marketer? Let's talk:

✅ Brand Building: Phantom cultivated a brand that's friendly, fun, and trustworthy, leveraging memetic content and interactive style content formats. 

✅ Strategic Partnerships: They leveraged key integrations within the Solana ecosystem to tap into an existing user flow before expanding to other chains. 

✅ Ecosystem Expansion: They used a multi-chain strategy (Solana, Ethereum, Bitcoin) to grow their addressable market and capture new user segments.

There's more, and you can read the full case study on my Medium account: https://medium.com/@OnyekaEkwemozor/how-to-do-web3-marketing-in-a-bear-market-lessons-from-phantom-wallet-73ae7acd282d

Now, over to you. 

Do you use Phantom Wallet? What's your favourite thing about it?

I’m a full stack marketer, niching on growth marketing with expertise in content, brand, product and growth marketing.

Need a marketer? Let's talk: https://calendly.com/onyekaekwemozor