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Onyeka Ekwemozor
@onyeka
Phantom Wallet has a monthly active user count larger than the population of 159 nations of the world. As a big fan of consumer crypto, and in line with my focus on writing web3 marketing case studies this month, I’m dissecting Phantom Wallet’s marketing playbook because thriving in a bear market is no small feat. Any Solana maxi or degen trader has likely used Phantom at some point. And with a $3 billion valuation(at the time of writing), Phantom keeps innovating, ensuring users stay hooked on-chain. But what made Phantom scale in a bear market? Well, because you asked nicely, these things👇 Open cast
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Onyeka Ekwemozor
@onyeka
✅ Brand Building: Phantom cultivated a brand that's friendly, fun, and trustworthy, leveraging memetic content and interactive style content formats. ✅ Strategic Partnerships: They leveraged key integrations within the Solana ecosystem to tap into an existing user flow before expanding to other chains. ✅ Ecosystem Expansion: They used a multi-chain strategy (Solana, Ethereum, Bitcoin) to grow their addressable market and capture new user segments. There's more, and you can read the full case study on my Medium account: https://medium.com/@OnyekaEkwemozor/how-to-do-web3-marketing-in-a-bear-market-lessons-from-phantom-wallet-73ae7acd282d Now, over to you. Do you use Phantom Wallet? What's your favourite thing about it? I’m a full stack marketer, niching on growth marketing with expertise in content, brand, product and growth marketing. Need a marketer? Let's talk: https://calendly.com/onyekaekwemozor
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