ted (not lasso) on Warpcast

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ted (not lasso) pfp

ted (not lasso)

two things can be true: 1. this is good revenue generation for these pods that wouldn’t have been generated on traditional platforms 2. as a podcaster, “minutes listened” is infinitely more valuable to me compared to “mints,” which imo is the most unreliable onchain metric for quality of multimedia content

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ted (not lasso) pfp

ted (not lasso)

cc @antonio would be curious your POV on this

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Cyber Shakti 🎩😇😈💃

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@proxystudio.eth

you could take "minutes listened" vs mints a step further for onchain media to proliferate, pods might repackage longer episodes into smaller, more shareable segments feel like "influence on discourse" is another really important, more ambiguous metric. I'll always remember the early "many such cases" episodes where you and jonny were talking about stuff that got me thinking, and often prompted responses. with social data we can probably surface some of this "relative influence"

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YES2Crypto 🎩 🟪🟡 pfp

YES2Crypto 🎩 🟪🟡

@yes2crypto.eth

True enough, I mint probably 5x more podcasts than I actually listen to. I see a mint? I mint it. Low investment; FC makes it way easier. I see a podcast? takes a lot more for me to invest my time. FC makes podcasts hard since I can't listen in background. I have to go to YT, downcast or something else.

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@bradorbradley.eth

Listener data is the most direct and valuable proof-of-fandom. unfortunately, this data is not accessible to creators or listeners outside of your annual spotify wrapped. it would be great to get this data if people are listening to episodes on @pods while not as direct, minting is still valuable spend data and a form of patronage.

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agreed with both, tho esp 2. i rarely want to mint a podcast, but have listened through to many. same with newsletters. most of this minting behavior feels like fomo rn. sidebar: i’m still not sure why we’re all minting all the content. i hear from many “this is the future of the internet so don’t stress it”; this does not compute with the digital clutter stress that is starting to impact my ocd brain. 🫠

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Dan Simmons pfp

re "infinitely more valuable": how are you defining "value" in this context? I'd argue that mints are a much stronger signal vs downloads: one is free, and the other has you opening your wallet to support the creator. tbh, I listen to about 10% of what my podcatcher auto-downloads due to lack of time

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Lucas 🔥_🔥

Agreed on this! Getting people to actually consume the content is the goal. We track basic listening data internally and you might be surprised (we were) on the correlation in mint traffic to listening If you can get people to mint, you can sure as hell get them to listen :)

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@mikkolagerstedt

Agreed. It should be more important to maintain the listener for a longer period of time. Do you have a pod?

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We need a service that pumps metric regarding minutes and not mints!

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jihad ↑ pfp

agreed 100%, and that’s because mints are purely signaling and patronage today people mint to support their friends and brands they want to be associated with that behavior doesn’t scale

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Gramajo👽 pfp

I was mentioning something similar on /yellow. I had a potential sponsor asking for numbers and I was struggling with what data to share as mints is web2 of downloads but some apps auto download but that doesn’t = listens. Better data would be better imo

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Jason pfp

Do you think then that discovery is a bigger problem than monetization for most small podcasts? My gut says yes but I don’t have my own pod

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Super Tight Woody

@supertightwoody

Wonder if there's a mech where you get the mint sent to you after % of show listened to?

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Brian Flynn pfp

Onchain content being owned rather than consumed is the new unlock. Advertising needs to adapt from forcing you to watch or listen to additional content, to using new mechanisms to align incentives between creators and collectors. Boost isn't perfect, but it's surely a new way for creators to start building an audience they otherwise could not have without an existing reach

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William Lopez-Cordero

Love this convo and overall agree! One small correction: Farcaster casts is actually considered “onchain” data since it’s publicly available data that can be indexed by any third party. “Offchain” data would be twitter social data since that’s proprietary data that isn’t shared publicly and is owned by a web2 company that stores the data on their own proprietary servers. Overall agree that the best combo is “offchain” and “onchain” data but it’s more difficult to get “offchain” data because what drives web2 social business models is the fact that they own this dataset that others don’t have. Thats why advertising works really well for web2 businesses because it’s the proprietary data that provide value to these web2 companies. Just my two cents 💰

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Tmophoto pfp

I would love to see the "minutes listened" stats for some of the music NFTs that are the largest mints on the base chain. Its always been the most valuable metric on youtube and it tells you so much about your audience. I have some catching up to do with your pod.

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Mary Ann Artz 🎩🍖

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