teddit

Podcasts

Podcasts are coming onchain. We're the home for: 

- 50+ shows
- 550+ episodes
- 81,500+ collectors
- 250,000+ mints

And it’s only getting started 🫡

two things can be true:

1. this is good revenue generation for these pods that wouldn’t have been generated on traditional platforms

2. as a podcaster, “minutes listened” is infinitely more valuable to me compared to “mints,” which imo is the most unreliable onchain metric for quality of multimedia content

/ted | exploring the onchain frontier | surfing @ venice, ca | eating @ gjusta / gjelina

Porto Seguro, State of Bahia, 45810-000, Brazil

Agreed on this! Getting people to actually consume the content is the goal. 

We track basic listening data internally and you might be surprised (we were) on the correlation in mint traffic to listening 

If you can get people to mint, you can sure as hell get them to listen :)

1. Consumer behavior for podcasts is fairly sticky. People have had the same podcast app for 10+ years and don’t tend to switch (if at all). Pods has largely meant to be a net new surface area to convert listeners from Spotify, Apple, etc. Also… we’re currently web based and who tf listens to a pod via browser lol

2. Hard to tell here but onchain distribution shouldn’t be slept on. 1 mint = the content shows up on Farcaster, mint fun, Interface, Surreal, and every other onchain app. Every time someone mints, you as a creator get a marginal increase in distribution.

3. Agreed here - two different metrics. Fwiw I do see the meta of mint = ad starting to play out. People like @levy @coopahtroopa.eth are using ad-spend via onchain distribution channels like @layer3xyz @boostxyz @daylight. They earn a margin on every mint and increase listenership/engagement on the Pod (i.e. Adam’s pod is currently the most minted & listened to on the platform)

1) why were you surprised?

2) correlation even when you remove the confounding factor of podcast/er's distribution?

3) ofc that's not a surprise, but the mint then is actually an "ad" that indicates interest and the "minutes listened" would be the point of sale/conversion; we shouldn't confuse the two imo