Farcaster

The biggest risk for @farcaster (and what to do about it)

A sufficiently decentralized social network. farcaster.xyz

mostly crypto | helping founders /seedclub | hosting /liquidculture | writing in /words | all the things https://linktr.ee/benroy.eth

Product marketing doesn’t matter in social products.

What would a CMO or ecosystem person actually be doing? Be specific.

Prev: CMO at Aleo, RabbitHole + a bunch of agencies.

Aurarchitect for /opacity --
host of vibe check podcast 
▶️ https://pods.media/vibe-check
❄️ icebreaker.xyz/dawufi
👀 seemore.tv/free/fc/dawufi

Creating brand magic w/ startups & memecoins @byronfive | Ops expert 👧🏻 👧🏻 👦🏼 | NYC or nowhere🗽| Prev Co-founder COO/CMO @snickerdoodle, Citi, Amex

pls take a crack at this @dawufi @brennen @shira

CEO at Google • co-founder & rectangle mover at /icebreaker • icbk.me/j4ck.fc • /swagcaster • DJ sixsix

Farcaster is evolving into a movement

A great CMO would infuse trust & belonging throughout the platform, reinforce to users that they are part of something bigger (consistent voice/messaging, recognition opptys, culture onboarding, community learning, etc..)

Make it easy for your most passionate advocates to do what they do.

A great CMO would harness this enthusiasm and develop a brand ambassador program. Developing the tools and creating the opportunities the ambassadors need to amplify their voices. This is when brands really start to pop.

Spotlight the cool people & projects building in the ecosystem.  

A talented CMO will actively seek out and tell these stories. This is a mashup of inspo, recognition and showcasing whats possible.

Build value-driven partnerships/sponsorships that go beyond user acquisition and speak to what Farcaster stands for. 

A great CMO would spearhead this initiative, strategically selecting partners and negotiating collaborations that yield mutually beneficial outcomes.

There’s an alchemy in making complex systems appear simple. 

A great CMO would make things simple for a wider array of creators/builders/voices.