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Ben Roy
@benroy
The biggest risk for @farcaster (and what to do about it)
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Dan Romero
@dwr.eth
Product marketing doesn’t matter in social products.
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Dan Romero
@dwr.eth
What would a CMO or ecosystem person actually be doing? Be specific.
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↑ j4ck 🥶 icebreaker.xyz ↑
@j4ck.eth
pls take a crack at this @dawufi @brennen @shira
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Shira Stember
@shira
Farcaster is evolving into a movement A great CMO would infuse trust & belonging throughout the platform, reinforce to users that they are part of something bigger (consistent voice/messaging, recognition opptys, culture onboarding, community learning, etc..)
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Shira Stember
@shira
There’s an alchemy in making complex systems appear simple. A great CMO would make things simple for a wider array of creators/builders/voices.
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Shira Stember
@shira
Make it easy for your most passionate advocates to do what they do. A great CMO would harness this enthusiasm and develop a brand ambassador program. Developing the tools and creating the opportunities the ambassadors need to amplify their voices. This is when brands really start to pop.
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Shira Stember
@shira
Spotlight the cool people & projects building in the ecosystem. A talented CMO will actively seek out and tell these stories. This is a mashup of inspo, recognition and showcasing whats possible.
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