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Ben Roy
@benroy
The biggest risk for @farcaster (and what to do about it)
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Dan Romero
@dwr.eth
Product marketing doesn’t matter in social products.
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Dan Romero
@dwr.eth
What would a CMO or ecosystem person actually be doing? Be specific.
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Ben Roy
@benroy
Hey @dwr.eth! Thanks for commenting - I’ve learned a bunch reading through the back & forths here & a few interesting people reached out in DCs as well who have challenged my perspective/shifted my take a bit Shout out to @binji.eth + @emmajoelle + @jess I’ll drop two screenshot blurbs here with some thoughts
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Jess Sloss !!!
@jess
You're actually really good at marketing. Mostly demonstrated in how you position the product and tell the story around how and why you're building it. There's also a lot to the idea of being abstract enough to let people make Warpcast "theirs".
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binji 🔴
@binji.eth
Interesting take. I agree so as much as farcaster continue having evangelists that become natural amplifiers of the protocol (eg: farcon, degen). There is a danger where evangelist voices outweigh the mission of the protocol but that’s the ultimate decentralization trade off anyway
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Gabriel Ayuso
@gabrielayuso.eth
Tell that to TikTok
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ChrisF | Starholder
@starholder.eth
This is a terrible take. Product marketing matters everywhere. DEGEN as an example is janky, the documentation about how to use is it is non-intuitive, doesn't contain a single aid (screenshots or video walkthrough) for visual learners and took me several days to get my head around. Barriers like this slow growth.
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bradq
@bradq
Storytelling--as in telling the FC story, in the midst of the web3 story, in the midst of the social story to the various audiences is critical for FC.
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✦ 𝔼𝕞𝕞𝕒 ✦
@emmajoelle
I think you're both right. I don't think the team is overweighting the importance of engineering - that's really important when you have a cold start problem with a new social app. If you don't have volume, you need something else to create an edge and moat, in this case it's product experience... continuing below
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nx
@nxs
I agree. Look at Telegram. They still spend $0 on marketing.
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