the permissionless channel proposal unlocks channel owner's ability to monetize their channel with advertising via a moderation rule that allows advertisers to pay for inclusion

ad marketplaces that you can opt into just like that and monetize that sweet attention across every Farcaster client

this is crazy shift

it's a huge shift in two ways:

1) communities get the opportunity to monetize in addition to the platforms (a client could still inject their own ads)

2) ads can be selected by the community owner rather than the hosting platform

both of those are insanely good for communities

it's a huge shift in two ways:

1) communities get the opportunity to monetize in addition to the platforms (a client could still inject their own ads)

2) ads can be selected by the community owner rather than the hosting platform

both of those are insanely good for communities
https://warpcast.com/deodad/0x452a3aa5

Building @warpcast and @farcaster, new dad, like making food

I love to see more talk about ads. Ads aren’t bad but they’ve gotten a bad rep.

Writer. Building @pinatacloud. Tinkering with a Farcaster native alternative to GoodReads: https://readcast.xyz \ https://polluterofminds.com

yes

truth is we are overrun with ads

and the terms of how they get placed mean they often are not well aligned to our values ("don't be the psychopath without furniture. come shop today!" is an actual billboard I saw)

but a well aligned sponsorship can be a mutually beneficial driver

good q

in algo home feed apps are the dominant client it won’t be powerful

but in channel specific clients that feel more like a sub Reddit it will

too early to know what the design space of Farcaster clients looks like at scale

what’s the usage of channels that drives the value of these ads?

(ie: i almost never “go” to a channel. i spend 99.9% of my time on the main feed. how will these ads be shown to me?

- to be clear im not against adds, just curious about the mechanics for thinking in terms of adding value to a brand-)

I don’t know if it’s just me, but the sponsored posts I’m seeing on instagram are actually well aligned. I find myself watching the videos as much as I stop and watch/view other content.