the permissionless channel proposal unlocks channel owner's ability to monetize their channel with advertising via a moderation rule that allows advertisers to pay for inclusion

ad marketplaces that you can opt into just like that and monetize that sweet attention across every Farcaster client

this is crazy shift

it's a huge shift in two ways:

1) communities get the opportunity to monetize in addition to the platforms (a client could still inject their own ads)

2) ads can be selected by the community owner rather than the hosting platform

both of those are insanely good for communities

it's a huge shift in two ways:

1) communities get the opportunity to monetize in addition to the platforms (a client could still inject their own ads)

2) ads can be selected by the community owner rather than the hosting platform

both of those are insanely good for communities
https://warpcast.com/deodad/0x452a3aa5

Building @warpcast and @farcaster, new dad, like making food

Writer. Building @pinatacloud. Tinkering with a Farcaster native alternative to GoodReads: https://readcast.xyz \ https://polluterofminds.com

yes

truth is we are overrun with ads

and the terms of how they get placed mean they often are not well aligned to our values ("don't be the psychopath without furniture. come shop today!" is an actual billboard I saw)

but a well aligned sponsorship can be a mutually beneficial driver

I love to see more talk about ads. Ads aren’t bad but they’ve gotten a bad rep.

This will be a big unlock. Channel owners will still want ads to be relevant but that’s obvious. Big question: which innovative channel owners will start experimenting with this first?

Convinced streaming ad revenue for channels/groups and fair redistribution will summon the next wave of migration to decentralised social networks