growth

number of successful web2 companies that needed an airdrop to boostrap their network:

0

thot leadership at /opacity --
host of vibe check podcast 
▶️ https://pods.media/vibe-check
❄️ icebreaker.xyz/dawufi

your mom's favorite farcaster (probably), building /quidli 🦑, casting in /justinahn, daoing in /🍊 & /🟪

you add lambo upiside you get users wanting lambos not users who love your product

and users who are using u 4 lambo aren't users

not disagreeing completely, but i feel like freemium is conceptually similar to airdrops except without the potential for significant lambo upside

IMO airdrops if done a certain way e.g. guiding users to an action are pretty close to standard user activation methods

I think if the airdrops are used to power the app it could be a cool way to get your first 1,000 users. 

But it definitely feels like a whole new ball game.

I run marketing at Alloy Partners | We co-create startups with F500 corporations | Founder Holder.xyz | /jump /purple | Fmr. Salesforce, ExactTarget

none of these are speculative, all airdrops are (even if they're not they are because narrative)

completely obfuscates pmf and ooda loops

dying on this hill

But there are a few parallels in my mind to web2 “airdrops” or airdrop-like mechanics: 

- PayPal, Coinbase, Robinhood, etc. free $$$ on signup or referral
- Dropbox free storage/$$ on referrals 
- Grubhub subsidies: selling $10 burgers for $8 
- Zynga’s gamified rewards, daily bonuses, & referrals

Airdrop is a feature of web3 although  not always necessary, traditional web2 doesn’t want to pay the average user, most airdrops reward users who have been loyal