growth

number of successful web2 companies that needed an airdrop to boostrap their network:

0

thot leadership at /opacity --
host of vibe check podcast 
▶️ https://pods.media/vibe-check
❄️ icebreaker.xyz/dawufi

But there are a few parallels in my mind to web2 “airdrops” or airdrop-like mechanics: 

- PayPal, Coinbase, Robinhood, etc. free $$$ on signup or referral
- Dropbox free storage/$$ on referrals 
- Grubhub subsidies: selling $10 burgers for $8 
- Zynga’s gamified rewards, daily bonuses, & referrals

I run marketing at Alloy Partners | We co-create startups with F500 corporations | Founder Holder.xyz | /jump /purple | Fmr. Salesforce, ExactTarget

Yeah, that’s my point. At the core, it’s subsidized engagement. It’s a different order of magnitude if it hits and has been gamified to extreme proportions, but from a base level, it’s paying someone to use your product, right? 

Granted, many of those examples may have had pmf already to a slight degree and weren’t seeding the initial network with it. But the underlying mechanic is not necessarily new. Lots of cold start problems of the past solved in similar underlying dynamics.

none of these are speculative, all airdrops are (even if they're not they are because narrative)

completely obfuscates pmf and ooda loops

dying on this hill