Drew Beechler

@drewbeechler

643 Following

1383 Followers

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When can we start calculating CAC for airdrops? I don’t think anyone truly understands how high it is. Let’s make CAC cool again.

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I think the standard should be building a product so good your customers AREN’T begging you for a token. They just want the product because it solves a painpoint that well.

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I’ve had the same “pending” request dm with no actually dms in the request inbox the last couple of weeks. Is this a known bug? Just wanted to share if helpful. Cc. @v

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I’m running a Sprint Week this week with a company to redo their whole website, brand, and messaging. I’ve been running Sprint Weeks for 9 years, but here’s a couple observations from this week so far: 1. Time constraints have unnatural abilities. 2. Rewriting a homepage headline is incredibly cathartic. 3. Simplicity is an art. 4. Designers are the real cool kids.

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Really know how to kick you when you're down. On the bright side, I'm still getting PR placements without even trying. Can't stop, won't stop that marketing grind. 😜 https://www.ibj.com/articles/indianapolis-based-tech-startup-holder-ceases-operations

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I struggled writing this, but I finally put thoughts together to share. A few weeks ago, we decided to officially shut down @holder. I loved every minute. It was an honor to build this company. So many lessons learned. I'll be writing and sharing more in the future about the founder journey, but initial thoughts here:

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Founders — are you applying for an OP Retro Grant 4 for onchain builders? And why not if not? https://www.weponder.io/surveys/1486

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When I started @holder, we assumed that brands in web3 would want to communicate with customers in similar ways as web2 (1:many, text-based subscriptions like email). While I still believe it will come, the truth is a new medium of customer comms was needed (channels, memecoins, NFT mints, many:many communities, etc).

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This is so accurate from @df @jayme And realistically, it needs to be 10x better, not just comparable or better. we’re not there. Personally, I think we’re setting the bar too low as builders (& investors). Too much focus on financial outcomes drives unnatural behaviors that aren’t real consumer value.

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I don't often play music on my MacBook 14" speakers. But when I do... it blows my mind how good they. Better than any other speaker in my house. My current jam: https://open.spotify.com/album/1rqRRvlMaKn6MProT66LD5?si=KzYhQeUZTDyd-lfkingw7A

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Anyone else feel like the current spam blocks are working too well? Or engagement levels have at least just plummeted?

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Thinking this morning again about the Rippling $13.5B valuation... Is HR tech really that hot? I've done a few companies in that arena in my career and they have always been some of the hardest to get GTM traction. Yet MASSIVE, stale incumbents to disrupt. What are the thoughts among this group?

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Savage. And I now I’m trying to find where I can buy one myself. https://x.com/pacers/status/1792331102188896287?s=46&t=JjeadAjFZzMF0Y2zi3H0Sg

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A good reminder for founders on marketing. "The problem is you don't understand what marketing is. Marketing is what you make, how you make it, [everything]. Everyone works for marketing. Marketing is what touches the market." https://podcast.bolster.com/public/142/The-Daily-Bolster-29d59cf2/b18350a2?clip=8490af89

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Just Died on my way to Boregon! Try your luck and see if you make it further without dying!

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Love more on-chain games in frames. Congrats @bored and the @boredcaster ecosystem on the launch! My 90s kid nostalgia is strong with this one. Nothing beats Oregon Trail memories.

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Rainbow feature request: I’d love to sort this activity feed by chain, token/address, etc. That’d be killer.

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It was such an amazing experience getting to play a small part in helping put on Farcon 2024 this year. And building amazing relationships and friendships along the way. 🫡 I cannot wait to see what 2025 has in store!

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A great recap and thoughts from @altmbr on Farcon 2024. One of many amazing people I had the privilege of meeting IRL this week as well! Completely agree with a lot of his sentiments. I need to sit down and put together some of my own recap as well.

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