JD
@darkstar
think those building in web3 "advertising" should consider something-- web3 companies don't need to get their product in front of people to buy. they can leverage (for the most part) existing systems, and if people want to buy your token, they will find it. the challenge is keeping your customer from selling.
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Jordan 🎩↑
@lu-lu
The challenge is also having a 'real' product that appeals to your 'customer'/user. If it's just a token, dumping is likely to happen...
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isaac
@zaak
what's an example of a project building in web3 advertising?
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tomu
@tomu.eth
if their only product is a token, then fully agree - people can find by themselves if your product offers smth different, then some distribution is needed
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Goldy
@goldytalks
do you consider memecoins/nfts a “product”?
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dawufi
@dawufi
i work full time in the space and can't for the life of me keep track of everything happening attention always valuable dont disagree that not selling should be the focus, but that's standard retention wisdom from alex schultz et al
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Corrales
@corrales.eth
The product is irrelevant anyway. You want to be marketing customer problems. The sale comes as a result of understanding the customer’s problem. If you can’t attract by way of the customer problem, you don’t have PMF anyway so the customer won’t bother with your token.
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Haier (she) 🎩
@haier
Retention is key in Web3. Building strong communities, offering unique benefits, and innovation are crucial to keep users from selling and ensure they remain loyal and ideally bring on more people.
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nuconomy ⌐◨-◨
@nuconomy.eth
Even if the product is a token, it still has to get in front of people. Sure you can airdrop but even so, there needs to be value at stake to maintain an initial market cap to go viral assuming you are referring to the model below? https://warpcast.com/darkstar/0x9a3be2b2 Market cap as marketing is still marketing.
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