think those building in web3 "advertising" should consider something--

web3 companies don't need to get their product in front of people to buy. they can leverage (for the most part) existing systems, and if people want to buy your token, they will find it. the challenge is keeping your customer from selling.

The product is irrelevant anyway. You want to be marketing customer problems. The sale comes as a result of understanding the customer’s problem.

If you can’t attract by way of the customer problem, you don’t have PMF anyway so the customer won’t bother with your token.