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Corrales

@corrales.eth

253 Following
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Corrales pfp
Corrales
@corrales.eth
Finally an honest take!
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Corrales
@corrales.eth
Wait it’s AI appreciation day
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Corrales
@corrales.eth
Making sales means solving the customer’s problem; otherwise, they wouldn’t buy. Marketing is therefore about helping people solve problems. This means you have to understand the problems they want to be solved (represented by your product). The sale represents the crucial first step towards solving their problem. If you're aren't testing product offers with your customers and selling, you're not helping them work towards a goal of solveng their problems. Content alone isn't enough.
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Corrales
@corrales.eth
Psst: users have to create their own utility. Pass it on
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Corrales
@corrales.eth
Tired: “We’re building baby!” Wired: “We’re listening”
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Corrales
@corrales.eth
Bitcoiners: “hardest money on earth” Reality: programmable internet magic money. Wake up people! Stop idolizing crypto and see it as just one solution to solve problems in the world. It’s riddled with its own problems and corruption just like fiat. The BTC 21m hard cap supply theory was always just that — driven by deranged bitcoin maxis wanting institutional adoption at any cost to pump their bags. This thread is refreshing to read; there aren’t too many truth-tellers in crypto:
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Corrales
@corrales.eth
Ppl in crypto seem more interested in creating an industry than solving actual problems. Crypto isn’t the end goal, it’s just one of many ways to solve problems. Fall in love with solving problems, not crypto.
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Corrales
@corrales.eth
As it turns out, pulling users in simply to "expose" them by hook or crook is not adoption.
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Corrales
@corrales.eth
I’m not sure consumer crypto is as valuable as people assume. The public doesn’t care much about crypto at this point so what’s the point of building for them? So the logic turns to UX — make blockchain “invisible”! OK so now you’ve hidden it from the user, where is the value in that? “Because they will be onchain but not know it!” Uhhh ok? And why is that good? “Because it’s onchain and anything onchain is automagically better!” Hmmmm..
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Corrales
@corrales.eth
There’s no web3 advantage without customer data. The tech doesn’t matter. Culture doesn’t matter. Community doesn’t matter. Crypto doesn’t matter. Innovation doesn’t matter. Decentralization doesn’t matter. The future is built on customer data. Incumbents have it. While web3 startups have hope, hype, and assumptions. Understanding the customer has never been more important.
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Corrales
@corrales.eth
The bad part for Solana is that its higher-end customers are watching it become a place where toxicity breeds. Things in blockchain are changing, and branding is becoming more important. Customers perceive brands based on what they attract. And for Solana right now, they are attracting shady memecoins, toxic celebs, bots, and countless rug artists. The SOLANA ACTIONS product will be associated with that too.
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Corrales
@corrales.eth
Will the links work when solana goes down or can the links be redirected to other blockchains when solana is struggling? So many questions!
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Corrales
@corrales.eth
The more complicated it is to explain, the harder it is for users to tell others about it. And without high word of mouth, well….
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Corrales
@corrales.eth
Would have to agree with this article, and warpcast is a good example. Coinbase is essentially big tech (CEX) and it is run by a guy who wants centralization. (But loves to put out ads that say otherwise). From that environmental we get Farcaster, supposedly decentralized, yet it is highly centralized by way of Warpcast. Smoke and mirrors. Hate to break it to all the Farcaster maxis, but you are building on a heavily centralized platform called Warpcast. Farcaster is just the fun marketing tagline they use to draw the decentralization crowd. lol
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Corrales
@corrales.eth
All of web3: ADOPTION! Nobody in web3: RETENTION Guess where the big money will be made? Answer: The one solving the bigger problem. It ain’t the first one!
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Corrales
@corrales.eth
The most pervasive logical fallacy across all of crypto is that early = advantage. So many people fall for this this fallacy because they have skin in the game and are using desires, not logic, to draw conclusions. The False Dilemma Fallacy occurs when a situation is presented as having only two possible outcomes
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Corrales
@corrales.eth
How you want to evolve the story of the universe is the biggest marketing hack ever.
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Corrales
@corrales.eth
No urgency = followers Urgency = buyers
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Corrales
@corrales.eth
Farcaster: for devs, dudes, and white guys.
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Corrales
@corrales.eth
Trust does not come in list form. It doesn’t care that your newsletter is “read by 10,000+ smart professionals” 🫠 Newsletters mention number of subscribers because they want advertisers, it’s not for your benefit. Trust doesn’t care how many followers you have. Build meaningful. Build trust.
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