think those building in web3 "advertising" should consider something--

web3 companies don't need to get their product in front of people to buy. they can leverage (for the most part) existing systems, and if people want to buy your token, they will find it. the challenge is keeping your customer from selling.

i work full time in the space and can't for the life of me keep track of everything happening

attention always valuable

dont disagree that not selling should be the focus, but that's standard retention wisdom from alex schultz et al