think those building in web3 "advertising" should consider something--

web3 companies don't need to get their product in front of people to buy. they can leverage (for the most part) existing systems, and if people want to buy your token, they will find it. the challenge is keeping your customer from selling.

Retention is key in Web3. Building strong communities, offering unique benefits, and innovation are crucial to keep users from selling and ensure they remain loyal and ideally bring on more people.