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Content
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Coop
@coopahtroopa.eth
What's more important as a project on FC - growing a brand account or growing a channel? My gut says channel but curious to hear what people think.
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jacob
@jacob
channels: since with enough activity they run themselves
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McBain
@mcbain
Even though it's against my interest as a company it's channel build a media brand adjacent to your business, not about your business classic advice
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Colin
@colin
Definitely channel. Combines customer support, product advocacy, feature requests & feedback, etc. Let’s you build a community around your project, and feels more authentic vs brand account
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Linda Xie
@linda
Channel by a long shot
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tldr (tim reilly)
@tldr
You're right, it's def gonna be /channel – bc it allows your users to take initiative and generate conversation themselves. The @handle is feeling more and more like Customer Service + PR Announcement vehicle.
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Carlos
@carlos
Channels: but grow a brand account via channels then breach out to complementary channels.
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𝚣𝚘𝚣🎩🐻supersetooor
@zoz.eth
Channel can grow to become the sum of its parts Brand only has a one to many limitation
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jihad ↑
@jihad
channels but eventually people will get fed up with channel activity and organization without quality moderation and new tools/channel-focused clients channels are the new discord servers lol
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triumph
@triumph
brand account is usually more talking “at” people a channel is talking “with” people and fosters a community beyond the brand account itself
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S·G 🎩↑◡̈
@esdotge.eth
BRAND: @floc CHANNEL: /brand3 /mem3 GC: dm me 🎩
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Ben
@benersing
Neither. As a founder, the most important to your project is growing your own account.
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Grit, إنشاءالله.eth
@grit
Definitely a channel. Brand accounts are dead
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pravijn
@pravijn.eth
How do you securely share a brand account? For example we operate with high opsec so we dont see a secure way to share the @deca account within the team That’s why I’ve been more focused on my account here vs on X
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Ox Bid
@oxb
def channel I believe Farcaster has a unique community, at least for now. everyone is a builder, and personal stories are important. from another hand channels might evolve into startups in the future. It's a rough analogy, but I sense a similarity with the early days of Instagram.
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tomu
@tomu
channel - allows your community to participate and add value
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Arda
@arda
Channel 💯 I’d keep it agnostic, not even a hint that I own it. E.g : /taco ✔️ vs. /tacobell ❌ Perfect way of growing a large(r) audience, collect unbiased insights, use tactics to churn people in etc. But brands are not this brave, so whatever 😅
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Ben | 0443.eth
@nvben
Seem some channels that seem like thinly veiled brand accounts. Not a fan. But maybe it's not likely for profit seeking brands to create truly open topical discourse?
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Po On
@poymeetsworld
Timely cast - super helpful replies 🙏
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Alice Corsini
@alicecorsini
I think channel so to create a two-way communication where the community can also bring up topics of discussion
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