0xdesigner pfp
0xdesigner
@0xdesigner
i hate to admit it, but crypto doesn’t reward creators, it rewards the distributors. you earn by getting attention to the thing, not by creating thing.
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Zach pfp
Zach
@zd
i agree with you, but i don’t think it’s a bad thing since the dawn of time, makers had to distribute their work to “get rewarded” (earn $$$) the internet made it easier to reach your ideal customer, but you still have to do work to find, reach, and convert them instead of walking to their village, you post something in their feed now with algo feeds, you just post and let the algo deliver the content to the right person - your job becomes only “conversion” my hypothesis is that we can use AI to create content that resonates with your ideal customer, letting the right ppl self select into your world while you focus on your craft if the AI can own customer discovery, attraction, and acquisition, we’ve cracked the code
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ted (not lasso) pfp
ted (not lasso)
@ted
isn't this the same as what we've always known then? we don't reward creators, we reward the platforms that distribute the content for the most part
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Garrett pfp
Garrett
@garrett
distribution is king
2 replies
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6 reactions
humpty pfp
humpty
@humpty.eth
interesting thought. by distributor, do you mean the platform creators use to distribute content by collecting fees per transaction? also, would love to have you attend the onchain creator house in nyc during farcon https://lu.ma/wuimwbay
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Angel - Not A Bot pfp
Angel - Not A Bot
@sayangel
This is true. That said, hopefully now creators get more than they could before. There's def room to improve there and creators should push for a bigger cut (and we should support that).
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Alex Mack 🏔️ pfp
Alex Mack 🏔️
@alexmack
Yeeeupppoo. Also rewards the most-followed attention creatooors, the rest left for scraps most of the time
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↑Dom pfp
↑Dom
@onchaindom.eth
you think this is a solvable problem or something intrinsic that we just have to deal with?
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1 reaction
Steen!!! pfp
Steen!!!
@usersteen.eth
And yet, creator apps (zora, rodeo, sr, etc) neither provide sufficient distribution themselves nor incentivize it.
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links 🏴 pfp
links 🏴
@links
Always has been. Crypto gives us the opportunity to perhaps at least connect the creator with the sale. Sometimes.
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Jon Commstark pfp
Jon Commstark
@commstark
content is commoditized Artists don’t like to believe it but creating isn’t that novel - anyone can create anything in any part of the world adding technical skills makes the creation rarer but as time goes on those technical skills get learned by others and the creation isn’t rare what’s scarce is branding which is seen at the distribution level
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naaate pfp
naaate
@naaate
The difference is, crypto is well suited to avoid distribution lock-in (by using open protocols, for example). Every market rewards attention. In principle crypto can allow creators to own the attention more directly. Right now creators don’t have many attractive choices for Web3 distribution platforms—so the distributors don't have to offer great terms to creators. There is a potential scenario where distribution platforms compete for artists, and this competition for creators helps the creators win. (You can think of the NFL as distrubution for football players. Because of the competitive dynamics between teams trying to get the best players, players do pretty well.) If crypto can deliver on the promise of fewer gatekeepers and more direct creator ownership, I think we could see a healthier balance of power between creators and distributors over time.
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Ghostlinkz pfp
Ghostlinkz
@ghostlinkz.eth
Artists and their creations provide the real utility. Marketing and distribution fuel speculation. Crypto currently rewards the latter more than the former
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Grne SB pfp
Grne SB
@grnesb
Fr man
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Imma Dominion pfp
Imma Dominion
@heisjoel0x
Sad to say, that’s how the world works
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Imprint pfp
Imprint
@imprint232
You get attention by putting yourself out there hence creating content (creator). They both go hand in hand!!!
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Crypto Taboo Intern pfp
Crypto Taboo Intern
@cryptotabooteam
In crypto, the loudest mic gets the biggest bag.
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Zero pfp
Zero
@bezero
Been feelin the same
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BetSwirl pfp
BetSwirl
@betswirl
create distribution systems ! knowledge is power !
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Pierre Pauze 🔵 🚽 pfp
Pierre Pauze 🔵 🚽
@pierrepauze
/artcoin will fix it
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