Varun Srinivasan on Warpcast

Varun Srinivasan pfp

Varun Srinivasan

Should we rebrand Warpcast to Farcaster? We separated Warpcast (the app) from Farcaster (the protocol) a few years ago. We've heard from many new users that this is very, very confusing. People hear about Farcaster, search in the app store, can't find anything called Farcaster and then churn.

377 replies

102 recasts

786 reactions

Varun Srinivasan pfp

Varun Srinivasan

Brand identity usually accrues to a single name, and this helps word of mouth growth. Email may be the exception where Gmail, Outlook and others have established brands. Even other decentralized apps are unifying around a single name that they use to refer to their projects in all forms of marketing. No one thinks of ATProto or ActivityPub, they say Bluesky and Mastodon.

9 replies

14 recasts

199 reactions

Varun Srinivasan pfp

Varun Srinivasan

The original decision to separate client and protocol names was made to encourage client devs to build on the protocol. We are less convinced that its important today. The main reason client devs cite is lack of users, and the diluted branding seems to be affecting our ability to bring new users into the ecosystem.

4 replies

1 recast

79 reactions

Leonard Milea pfp

The best decision is obviously to rename is fartcast. But for real Farcaster would make sense, be simple, hurt the likelihood of building a medium amount Net positive imo. Get more people in, then motivate others to build post population growth.

0 reply

0 recast

1 reaction

Jake Casey pfp

I think this comes down to do you want to confuse users less than you want to make the accurate technical distinction for people who really care about the underlying stuff. For users now, just a guess, but I'm guessing they don't actually care about the technicalities, they just like the atmosphere and it's a cool social network. But I have no idea! Personally I would rebrand to 1, and let the people who really care do the heavy lifting of 'figuring it out', instead of the people who don't care yet.

1 reply

1 recast

1 reaction

rostyk.eth pfp

@rostyslavbortman.eth

We just hosted a Farcaster use case meetup in Kyiv recently, I can confirm for regular people it is a bit misleading But, I also want to say that for regular people what matters is a content and “liquidity” - in social it means DAU For now farcaster remains a platform mostly for web3 builders, degens, etc And I love it, but I assume you want to go far beyond then that

0 reply

0 recast

0 reaction

Dalerbek pfp

u have to answer urself what’s the idea of your project I’ll be honest it’s still alive only cuz of few members and mostly by degens and retro hunters I rly like this project and guess can use it if YOU DO SOMETHING TO KEEP PPLS HERE You have to find the ways to thx the users

1 reply

0 recast

0 reaction

Moali.base.eth pfp

No, I think the developers can find warpcast easier

0 reply

0 recast

0 reaction

Danny pfp

keep things simple for the people , farcaster alone is good

0 reply

0 recast

0 reaction

VRIBES ✍️ pfp

Totally agree — the app/protocol split is super confusing. I remember being lost at first too… Rebranding to “Farcaster” might be the move to boost adoption.

0 reply

0 recast

0 reaction

Valerio Leo pfp

Many crypto projects have protocol and app under the same name. I can think of Uniswap, for example. This is widely used, so I think that rebranding under Farcaster is a viable strategy

0 reply

0 recast

0 reaction