Varun Srinivasan
@v
Should we rebrand Warpcast to Farcaster? We separated Warpcast (the app) from Farcaster (the protocol) a few years ago. We've heard from many new users that this is very, very confusing. People hear about Farcaster, search in the app store, can't find anything called Farcaster and then churn.
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Varun Srinivasan
@v
Brand identity usually accrues to a single name, and this helps word of mouth growth. Email may be the exception where Gmail, Outlook and others have established brands. Even other decentralized apps are unifying around a single name that they use to refer to their projects in all forms of marketing. No one thinks of ATProto or ActivityPub, they say Bluesky and Mastodon.
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Leonard Milea
@leonort.eth
The best decision is obviously to rename is fartcast. But for real Farcaster would make sense, be simple, hurt the likelihood of building a medium amount Net positive imo. Get more people in, then motivate others to build post population growth.
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