Varun Srinivasan
@v
Should we rebrand Warpcast to Farcaster? We separated Warpcast (the app) from Farcaster (the protocol) a few years ago. We've heard from many new users that this is very, very confusing. People hear about Farcaster, search in the app store, can't find anything called Farcaster and then churn.
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Varun Srinivasan
@v
Brand identity usually accrues to a single name, and this helps word of mouth growth. Email may be the exception where Gmail, Outlook and others have established brands. Even other decentralized apps are unifying around a single name that they use to refer to their projects in all forms of marketing. No one thinks of ATProto or ActivityPub, they say Bluesky and Mastodon.
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Jake Casey
@jakeacasey
I think this comes down to do you want to confuse users less than you want to make the accurate technical distinction for people who really care about the underlying stuff. For users now, just a guess, but I'm guessing they don't actually care about the technicalities, they just like the atmosphere and it's a cool social network. But I have no idea! Personally I would rebrand to 1, and let the people who really care do the heavy lifting of 'figuring it out', instead of the people who don't care yet.
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Jake Casey
@jakeacasey
I'm guessing you'll have confused people either way, of course. but I'd rather confuse dedicated users after the point of conversion than before they even convert into a user.
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