Should we rebrand Warpcast to Farcaster?

We separated Warpcast (the app) from Farcaster (the protocol) a few years ago. 

We've heard from many new users that this is very, very confusing. People hear about Farcaster, search in the app store, can't find anything called Farcaster and then churn.

Technowatermelon. Elder Millenial. Building Farcaster. 

nf.td/varun

Brand identity usually accrues to a single name, and this helps word of mouth growth. 

Email may be the exception where Gmail, Outlook and others have established brands. Even other decentralized apps are unifying around a single name that they use to refer to their projects in all forms of marketing.  No one thinks of ATProto or ActivityPub, they say Bluesky and Mastodon.

We just hosted a Farcaster use case meetup in Kyiv recently, I can confirm for regular people it is a bit misleading 

But, I also want to say that for regular people what matters is a content and “liquidity” - in social it means DAU

For now farcaster remains a platform mostly for web3 builders, degens, etc 

And I love it, but I assume you want to go far beyond then that