Founders

2025 will be the year that crypto marketing will improve 10x

Here are my general thoughts for the year ahead:

1) As more products find PMF, marketing becomes a key differentiator between those that do good vs those that do great.

2) We expand beyond our tiny CT bubble into other social platforms. Higher quality content starts to be produced and permeate YT and TikTok instead of the current shills and 100x clickbaits on those platforms.

3) Marketing goes beyond Twitter shitposting. Teams explore more types of marketing (Product marketing, content and SEO, etc).

4) Marketing influence seeps into product. Growth hires, intersection of marketing and product, become key hires. Teams take incorporating viral loops, share-ability, user funnels and their journey more seriously.

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8) Community goes beyond discord groups filled with airdrop farmers and low quality engagement. At least one break out app will be due to community driven growth. Think Superteam level execution and setup but for an app similar to Notion’s playbook.

9) Real focus on Asia. I don’t mean a single token head of APAC. I mean a fully staffed team with resources that create specific content and campaigns that account for the nuance in each specific country in the region. The east doesn't have a homogenous culture like the west does. Teams that do hyper-localisation well will win APAC. Study Amazon vs Shopee in Southeast Asia.

10) Unhinged intern meta dies. Not completely but as a default goal. Brands realise you can’t force personality. You either have it or don’t. There’s nothing worse than being a Walmart version of another brand. Teams don’t have to do that to win and start to charter their own path with their own unique voice.

5) Quality > quantity. With more data, teams can better assess ROI and be more targetted. Instead of hosting dozens of events, sponsoring countless conferences and blindly paying KOLs, teams can tap onto tools like Kaito to figure out the best accounts to work with.

6) At least 3 CMOs get recognised as top quality marketing operators in the broader tech space (proof will be an appearance on a podcast like Lenny or 20VC).

7) A podcast on marketing and growth strategies in crypto become one of the top podcast in the industry. More growth side events and communities, with teams like @safary taking the lead on this.

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I think it’s partly due to how comfortable teams are on CT and how uncomfortable they are outside of it. It’s a whole different game.

generally agree. surprised at how slowly 2) has been rolled out so far though by the broader industry

Creative Director at Reya Network the first trading optimised network in DeFi. 

No mid curve just wins or epic failure. 

Former RinseFM / Redbull / Nike

Yes! We will definitely see more targeted approaches, better strategies and new playbooks being created

Not more just saying “we’re bringing the next M wallets” 😴 but actually meeting those potential wallets where they - platforms, IRL, culture and expectation of UX

Live in Colorado; TechnoGeek; Proud mother of a fey creature in the form of a cat; part time vegan, part time meat connoisseur; walker of edges.

I think it’ll happen on the infra side as well!

While I see the potential of this, I think it will only happen on the application side (not the investor/speculator side) to an extent to really get somewhere if in addition to what’s listed, UI/UX changes to something more accessible to the masses.

I'd add more provenance of data backed marketing - which I think is a key prereq towards long term growth imo. good list though.

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