Martin

@themlpx

83 Following

452 Followers

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The biggest crypto products won't be built by product/engineering/marketing led organisations It'll be built by customer obsessed ones It's that simple

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With the rise of founders being more public and building a following, as a founder, do you do it? And if yes, do you enjoy it or are you doing it because you have to?

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2025 will be the year that crypto marketing will improve 10x Here are my general thoughts for the year ahead: 1) As more products find PMF, marketing becomes a key differentiator between those that do good vs those that do great. 2) We expand beyond our tiny CT bubble into other social platforms. Higher quality content starts to be produced and permeate YT and TikTok instead of the current shills and 100x clickbaits on those platforms. 3) Marketing goes beyond Twitter shitposting. Teams explore more types of marketing (Product marketing, content and SEO, etc). 4) Marketing influence seeps into product. Growth hires, intersection of marketing and product, become key hires. Teams take incorporating viral loops, share-ability, user funnels and their journey more seriously.

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Been a rough couple of days for me Got scammed/hacked on Christmas Day by a fake telegram bot from an impersonator on Twitter. Lost a sizable portion of my portfolio. Looking back idk how I got so careless and honestly it’s so dumb. But the big thing that kept coming up while talking to friends outside of crypto is how insecure everything sounded. Many Hot Wallets don’t require 2FA and have no transaction limits. Basically there’s no way to stop someone from wiping you out once they get in. I’ve never really looked into smart wallets before this incident as I’ve always been extremely careful. But now they seem like the most important thing in the world.

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What are the best comeback stories or pivots in crypto? Here’s some of my favs: 1) @virtualsprotocol.eth From a gaming guild hit hard by the winter, pivoting to a venture studio in the bear, and now a leading AI agent platform. Simply never giving up. Hats off to @ethermage @empty 2) Drift Protocol Battling issues early on, the FTX implosion, seeing their TVL drop to $1M, to now having $1B in TVL and being a leader in Solana DeFi across multiple categories (perps, borrow lend, vaults, etc). Will always have immense respect and love for @cindyleowtt and David 3) @solana The entire eco’s comeback has been crazy. From being left for dead to being by far the most successful chain across almost every metric that matter. Insane how laser focused @aeyakovenko @rajgokal have been towards their vision of building the decentralised Nasdaq.

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Crypto has historically onboarded most folks by speculation. Once they own assets, they’re one big step closer to exploring the onchain world. But the majority of the world aren’t that fond of speculation. The easiest way to get them onchain will be by giving them assets to kick start their journey. Depin and social apps are the two categories most likely to lead this movement. Or founders utilising their CAC on giving a small amount of assets when a user joins.

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Existing systems never fail to remind me of the value of sufficiently decentralised systems like @farcaster Started a ig page for a fun project with a friend. Didn’t do anything against the ToS but got suspended without warning and no real explanation. Was able to appeal and get it fixed but still, kinda scary to know that this could happen to anyone at anytime.

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Prediction markets for culture is slowly but surely showing signs of broader interest. @polymarket isn't generating as much buzz as it used to. But it's still one of a small number of apps that has visible achieved real mainstream interest. Biaheza (1.38m subs on YouTube) made a video about making bets on Polymarket a month ago. The bets weren't even election related. The best part, I didn't see any comment containing the usual crypto hate. Viewers were genuinely entertained and found it interesting. It's almost as though making a product that people actually want to use for reasons outside of crypto is key to get wider usage beyond our echo bubble. (Off the grid is another example)

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Stablecoins/crypto payments have demand and strong real world usage in developing nations But in developed ones with strong banking services/fintech players like Singapore and the US, there’s little need to use stables in your day to day life. Except for remittance/cross border transfers ofc. Do we ever see that changing? And what needs to happen for us to have wider adoption? Main issues now from someone living in Singapore are 1) extra fees that I’d have to pay 2) more convenient to just use local services unless I already have stables

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Finally back at double digit distance runs

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It ain’t much but it’s honest work

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Still think this is super underrated. Looking at existing business models, see inefficiencies or gaps that crypto can fill. Likely helps to convince skeptics of the value of crypto more than trying to build another fork of XYZ hyped protocol.

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I’ve seen articles/videos saying how your long run should only be 20-30% of your weekly mileage. But if applied to my case, the long run is only about 2km more thn a normal run haha. Should I ignore that rule and go higher? Or just focus on increasing my overall mileage everyday.

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Another one for the books (don’t mind the heart rate)

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Farcaster’s edge over the bird app is its ability to organise chaos (large magnitudes of real time engagement). Channels segment real time engagements across a multitude of topics on a generalised social network. Giving the platform the strength of Reddit but the engagement and live-ness of Twitter.

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Slowly but surely

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Pretty funny how CT hates on VCs but are so excited and hyped about going for the side events and conferences paid for by VCs

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Another one for the books

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any chance a Coros integration is in the works? would love to join in but Coros is my only tracker

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Speculation is a side effect of ownership. Ownership allows for markets to be created leading to speculation. Embrace it as a feature and not a bug. The ability to own domains on the web created a multi-billion dollar industry of buying/selling domains. People would speculate on the value of specific domains, buy them and sit on them until the right buyer comes along - voice(dot)com sold for $30m. Domains go through boom and bust cycles and at times, wild fluctuations. The same thing happens across other asset classes - real estate, equities, etc.

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