Martin

@themlpx

83 Following

931 Followers

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The biggest crypto products won't be built by product/engineering/marketing led organisations It'll be built by customer obsessed ones It's that simple

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With the rise of founders being more public and building a following, as a founder, do you do it? And if yes, do you enjoy it or are you doing it because you have to?

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With the rise of founders being more public and building a following, as a founder, do you do it? And if yes, do you enjoy it or are you doing it because you have to?

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I think it’ll happen on the infra side as well!

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I think it’s partly due to how comfortable teams are on CT and how uncomfortable they are outside of it. It’s a whole different game.

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Yes! We will definitely see more targeted approaches, better strategies and new playbooks being created

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8) Community goes beyond discord groups filled with airdrop farmers and low quality engagement. At least one break out app will be due to community driven growth. Think Superteam level execution and setup but for an app similar to Notion’s playbook. 9) Real focus on Asia. I don’t mean a single token head of APAC. I mean a fully staffed team with resources that create specific content and campaigns that account for the nuance in each specific country in the region. The east doesn't have a homogenous culture like the west does. Teams that do hyper-localisation well will win APAC. Study Amazon vs Shopee in Southeast Asia. 10) Unhinged intern meta dies. Not completely but as a default goal. Brands realise you can’t force personality. You either have it or don’t. There’s nothing worse than being a Walmart version of another brand. Teams don’t have to do that to win and start to charter their own path with their own unique voice.

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5) Quality > quantity. With more data, teams can better assess ROI and be more targetted. Instead of hosting dozens of events, sponsoring countless conferences and blindly paying KOLs, teams can tap onto tools like Kaito to figure out the best accounts to work with. 6) At least 3 CMOs get recognised as top quality marketing operators in the broader tech space (proof will be an appearance on a podcast like Lenny or 20VC). 7) A podcast on marketing and growth strategies in crypto become one of the top podcast in the industry. More growth side events and communities, with teams like @safary taking the lead on this.

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2025 will be the year that crypto marketing will improve 10x Here are my general thoughts for the year ahead: 1) As more products find PMF, marketing becomes a key differentiator between those that do good vs those that do great. 2) We expand beyond our tiny CT bubble into other social platforms. Higher quality content starts to be produced and permeate YT and TikTok instead of the current shills and 100x clickbaits on those platforms. 3) Marketing goes beyond Twitter shitposting. Teams explore more types of marketing (Product marketing, content and SEO, etc). 4) Marketing influence seeps into product. Growth hires, intersection of marketing and product, become key hires. Teams take incorporating viral loops, share-ability, user funnels and their journey more seriously.

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Been a rough couple of days for me Got scammed/hacked on Christmas Day by a fake telegram bot from an impersonator on Twitter. Lost a sizable portion of my portfolio. Looking back idk how I got so careless and honestly it’s so dumb. But the big thing that kept coming up while talking to friends outside of crypto is how insecure everything sounded. Many Hot Wallets don’t require 2FA and have no transaction limits. Basically there’s no way to stop someone from wiping you out once they get in. I’ve never really looked into smart wallets before this incident as I’ve always been extremely careful. But now they seem like the most important thing in the world.

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4) @pudgypenguins Facing leadership issues before getting bought by @lucanetz. Going mainstream via cute gifs, social posts and toys. Getting close to flipping apes. Looking at their price action, you wouldn’t have known that 2023 was a crypto winter. And this week, $PENGU launched. Another one that’s in the making is @0xjim with Catalyst. Being honest with the landscape of the industry and deciding to skate to where the puck is going. It’s hard to say where they’ll end up but I’ll always bet on Jim. We need to celebrate and highlight such stories more. Teams that keep getting back up and keep trying no matter what happens. Stories from the trenches of building in the most chaotic, rapidly evolving and volatile industry in the world. When everything’s often mercenary, teams that are actually trying to build generational companies get me so excited for where we’re heading in the next 5-10 years.

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What are the best comeback stories or pivots in crypto? Here’s some of my favs: 1) @virtualsprotocol.eth From a gaming guild hit hard by the winter, pivoting to a venture studio in the bear, and now a leading AI agent platform. Simply never giving up. Hats off to @ethermage @empty 2) Drift Protocol Battling issues early on, the FTX implosion, seeing their TVL drop to $1M, to now having $1B in TVL and being a leader in Solana DeFi across multiple categories (perps, borrow lend, vaults, etc). Will always have immense respect and love for @cindyleowtt and David 3) @solana The entire eco’s comeback has been crazy. From being left for dead to being by far the most successful chain across almost every metric that matter. Insane how laser focused @aeyakovenko @rajgokal have been towards their vision of building the decentralised Nasdaq.

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Crypto has historically onboarded most folks by speculation. Once they own assets, they’re one big step closer to exploring the onchain world. But the majority of the world aren’t that fond of speculation. The easiest way to get them onchain will be by giving them assets to kick start their journey. Depin and social apps are the two categories most likely to lead this movement. Or founders utilising their CAC on giving a small amount of assets when a user joins.

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Hmm not sure if @dwr.eth can provide more clarity?

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Totally! Was thankful that at least it got reverted but a sobering reminder that my account isn’t truly mine

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Existing systems never fail to remind me of the value of sufficiently decentralised systems like @farcaster Started a ig page for a fun project with a friend. Didn’t do anything against the ToS but got suspended without warning and no real explanation. Was able to appeal and get it fixed but still, kinda scary to know that this could happen to anyone at anytime.

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Prediction markets for culture is slowly but surely showing signs of broader interest. @polymarket isn't generating as much buzz as it used to. But it's still one of a small number of apps that has visible achieved real mainstream interest. Biaheza (1.38m subs on YouTube) made a video about making bets on Polymarket a month ago. The bets weren't even election related. The best part, I didn't see any comment containing the usual crypto hate. Viewers were genuinely entertained and found it interesting. It's almost as though making a product that people actually want to use for reasons outside of crypto is key to get wider usage beyond our echo bubble. (Off the grid is another example)

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Stablecoins/crypto payments have demand and strong real world usage in developing nations But in developed ones with strong banking services/fintech players like Singapore and the US, there’s little need to use stables in your day to day life. Except for remittance/cross border transfers ofc. Do we ever see that changing? And what needs to happen for us to have wider adoption? Main issues now from someone living in Singapore are 1) extra fees that I’d have to pay 2) more convenient to just use local services unless I already have stables

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Finally back at double digit distance runs

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It ain’t much but it’s honest work

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