Founders

2025 will be the year that crypto marketing will improve 10x

Here are my general thoughts for the year ahead:

1) As more products find PMF, marketing becomes a key differentiator between those that do good vs those that do great.

2) We expand beyond our tiny CT bubble into other social platforms. Higher quality content starts to be produced and permeate YT and TikTok instead of the current shills and 100x clickbaits on those platforms.

3) Marketing goes beyond Twitter shitposting. Teams explore more types of marketing (Product marketing, content and SEO, etc).

4) Marketing influence seeps into product. Growth hires, intersection of marketing and product, become key hires. Teams take incorporating viral loops, share-ability, user funnels and their journey more seriously.

marketing, product and growth | prev content & comms lead at @nansen-ai

While I see the potential of this, I think it will only happen on the application side (not the investor/speculator side) to an extent to really get somewhere if in addition to what’s listed, UI/UX changes to something more accessible to the masses.

Live in Colorado; TechnoGeek; Proud mother of a fey creature in the form of a cat; part time vegan, part time meat connoisseur; walker of edges.

I think it’ll happen on the infra side as well!