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This is a typical social media marketing tactic, known in Chinese as "水军" (literally, "water army"). Essentially, it involves social media marketing companies creating large numbers of bots. For instance, if you are a brand looking to hype up an event related to your brand on TikTok, you would seek out these companies. They will deploy their bot armies to like and comment on the video you want to promote, creating an illusion of popularity. As a result of the impressive engagement data, these videos are more likely to be pushed into TikTok's official traffic pool, turning them into genuinely trending events.
Another scenario is similar to what you've encountered, where a post triggers some sort of brand-related negative attention. Certain keywords may activate a brand's public sentiment monitoring system, and then the bots are sent into action. I believe your TikTok post may have triggered some of these keywords. 0 reply
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