I use a 100% coco-soy blend in my products, which makes it good for the environment but it causes frosting. 

I can add paraffin wax to prevent frosting, but paraffin is essentially plastic. 

Should I have a candle that is pretty but bad for the environment, or ugly and good for the environment?

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Frosting is something that happens in natural waxes due to unstable heating or cooling, as it’s very temperamental. These are crystal structures that form just cuz - they don’t affect the performance of the candle.

But customers who I sell to probably won’t know that. So I’m not sure.

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frosting cute, environment good. for me, smell and burn are more important than aesthetics as I'm not one to stare at a candle for more than a glance here and there.

Yeah I’ve gotten that feedback from other people too - about how I can frame it as a benefit of an all natural candle. 

I’m glad you’re consuming healthier candles too!

When I was told about petroleum in candles and put two and two together, I entirely stopped buying/burning them (and usually go soy).

I wonder if there’s some way to turn the frosting into a brand element, or control how it forms uniquely.

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Call them frosted wax candles = get ahead of it and make it a feature not a bug.

Imperfection can be part of the design. If it is thought out and intentional, is it bad design? (I think not).

Also, beauty is relative and the impact on the environment isn’t 😉

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I believe so. Just have to come up with the right copy at the right moment!

Another take, maybe there is a way to make this perceived ‘imperfection’ a strong point of you product. Maybe there is a way to turn the table

After educating folks on frosting, most peeps chose the sustainable option. Even though it's more work for me down the line, I have a moral responsibility to do what's good for the environment. 

Me and @serendipity came up with an idea to hide the frosting a bit better. Stay tuned, building in process 🛠️

I appreciate your nuanced take. I wrote about it here in a follow up :

I appreciate your nuanced take. I wrote about it here in a follow up : https://warpcast.com/samantha/0x94ad0284

It’s interesting take. As a consumer, once I understand why this product looks different I can make a conscious choice. In this case, knowing the why’s, I am more likely to buy your candle.

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I like the frosting and the comprise you made for it could be a good blog post/tiktok or something

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I like the frosting personally! And the environment 😇

maybe gpt can play materials engineer and find a way of turning the frosting into its own type of art

I love the frosting and good for the environment is a big w

imperfectly perfect is the way to go IMO! It only affects the aesthetic and I'd rather support the environment.