Influencers have started posting about their daily lives in the new Saudi city of Neom. 

The Saudis seem to be marketing Neom as some kind of planned suburb/encampment for wealthy Westerners:

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Rome, Metropolitan City of Rome Capital, Italy

its pretty appealing if they are paying you to live there and all you have to do is post about it. Sign my family up.

“A new life awaits you in the off world colonies”

What, you don't feel enticed to go work for a Saudi financier while living on the equivalent of a military base?